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A Directory of Brands and Retailers That Have Spoken Out Against Racism [Updating List]

Via public statements, their own websites and/or social media, these brands are taking a stand against racism.

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Gear Patrol

At Gear Patrol, our goal as writers and editors is to help you make informed decisions about the products you buy — and who you buy them from. And today, that mission extends beyond recommendations of notable whiskeys or watches or smartphones.

In light of recent events, including the deaths of George Floyd, Breonna Taylor and Ahmaud Arbery, we are committed to using our platform to highlight brands and retailers who have spoken out against systemic racism and align with Gear Patrol’s mission and values.

The list below is a work in progress. If you are part of a brand or retailer that has recently spoken out, let us know through this form.


“To our Black brothers and sisters:

We see you, we love you, and we acknowledge your inherent worth and human dignity. The week’s events have us reeling, but truth be told it pains us each and every time the news reports about yet another state-sanctioned killing by law enforcement, the very people that have been designated to protect and serve. This abuse is unacceptable and unequivocally evil, and yet has been a stain upon our nation since its inception. Violence is the American way, and we uncategorically denounce it as abhorrent.

We’re taking this time to organize and plan for how to best show up for you. But we also want — and need — to hear from you. If there are organizations that you personally have experience with, or efforts to get involved with that you personally back, please share them with us. Let us know how you want to see us, as a brand, uplift Black men and women. And we will work hard — both personally and professionally — to help restore the dignity that you so deserve.”

Learn More: Here

18 East

“Black lives matter. We aren’t saying this to sell you anything — in fact, the idea of selling clothing at all feels pretty indecent right now. Site’s closed. Please donate to the National Bail Fund Network via the link in bio.”

Learn More: Here



Together is how we move forward.

Together we have the power to make a change.

Together we must fight what is wrong and try to make it right.

Take action.

Things won’t change until we create that change.”

Learn More: Here

Alex Mill

“Our hearts are collectively breaking. In the face of racism we can’t be silent. We stand with George Floyd and his family. Let’s wake up. Do better and be better. Every day.”

Learn More: Here


“If you didn’t know, ALLCAPSTUDIO is a Black owned business. ACS has been growing a lot over the last few months and for the new people who have joined us this might be news to you. This week has been very sad, hard, painful, tiring, upsetting, and etc. We want to continue spreading awareness of this all and continue to help as best we can. We encourage and hope you do the same. I protested. I donated. You should do the same, and while you’re at it, start doing your research on Black history and activism. We need to make change. Real change.”

Learn More: Here

Alter Eco

“‘If you are neutral in situations of injustice, you have chosen the side of the oppressor.’ – Desmond Tutu.

Our hearts are heavy as we join our community mourning the lives of George Floyd, Breonna Taylor, Ahmaud Arbery and the countless black lives lost as a result of racism, white supremacy and systemic oppression. The right to live without discrimination or fear of harassment is a basic human right. Nobody should fear for their life or safety because of the color of their skin.

There’s nothing we can say that will ease the pain or bring back the lives lost. We recognize that at this time words are not enough. We need change. We all have the responsibility to end systemic oppression by fighting for an inclusive society.

Businesses like ours have a responsibility to fight for justice for ALL people. We can start by redoubling our efforts to be inclusive and pursue equity in everything we do. There’s work to be done in our own natural products industry since there’s a great deal of evidence suggesting that our sector does NOT reflect the diversity of the US population.

This week, Alter Eco will donate 20% of our website sales to the @NAACP_ldf. If you’re able, please donate whatever you can as well. In our bio, we’ve linked a list of anti-racist resources that we encourage everyone to read.”

Learn More: Here


“The pain provoked by the senseless killing of George Floyd extends far beyond Minneapolis. It is about more than one city in mourning. It’s about the toll racism has and continues to take on the Black community, and the trauma and suffering created by all forms of prejudice, discrimination, and racial violence. We stand with the Black community and all of our Black colleagues. You matter, your lives matter, and you are valued here at Apple.”

Learn More: Here


“Since our mission is to remove barriers between humans and nature, we see the recent acts of racial violence across our nation as a painful reminder of the deep barriers people of color face in every aspect of their lives. Mother Nature does not discriminate based on race, gender, orientation, ability, or income. Nor will we.”

Learn More: Here

Ben & Jerry’s

“Black lives matter.

They matter because they are children, brothers, sisters, mothers, and fathers.

They matter because the injustices they face steal from all of us — white people and people of color alike. They steal our very humanity.

Systemic and institutionalized racism are the defining civil rights and social justice issues of our time. We’ve come to understand that to be silent about the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats.”

Learn More: Here

Bombas Socks

“Black Lives Matter. Bombas stands with our Black employees, partners, and the Black community as a whole. We must all take action for justice against inequality and racism.”

Learn More: Here

Brooks Running

“The injustice we are witnessing is racism, and it needs to be called by its name.

Silence is no longer an option.

We don’t have all the answers, but our resolve is strong.

Today, we speak up and evaluate how to progress.

Next, we step toward the day we all run on equal ground.”

Learn More: Here


“This country’s racism pandemic is appalling, and it’s beyond time to put in the work to break its systemic injustice. We have a lot to do, and so much to learn on how to be better. Here’s where we’re starting:

As individuals we have donated, raised our voices, called constituents and signed petitions. We are working on confronting our own biases, and learning how to be true allies for justice.

As a company, we’re working on doing more, finding the right partner(s) to donate to as the needs of this movement change, and real ways to put our company values of equality into a more regular practice.

We’ll provide support to our Black colleagues, doing whatever we can to lift the burdens they carry, and give them a safe space to grieve and deal with the emotional exhaustion of being Black in America.

Sharing anti-racist resources, with the goal of encouraging rhetoric and participation, because we know the work is never done.

And we’re listening. To the leaders of these movements, to those who have fought before us, and the next generation of leaders who are wise beyond their years.

And this won’t be where our commitment ends.”

Learn More: Here


“BLACK LIVES MATTER. We stand in solidarity with the Black community. We are listening. We will commit to making an impact on dismantling systemic racism. We are ready and willing to admit where we’ve come up short and commit to what we can do better.
We know that change doesn’t happen through words alone. Right now, we’re donating $100,000 to the NAACP Legal Defense Fund (@naacp_ldf) with more long-term action to come. Take a stand by demanding accountability and/or donating now. #BlackLivesMatter
Here are a few other organizations to consider:
Minnesota Freedom Fund @mnfreedomfund
Black Visions Collective @blackvisionscollective
Campaign Zero @campaignzero
Unicorn Riot @unicorn.riot
Know Your Rights Camp @yourrightscamp
The American Civil Liberties Union @aclu_nationwide
Fair Fight @fairfightaction

Learn More: Here


“We stand together with all victims of racism and all who speak out and act against racial injustice. But this is not just about those who hold leadership positions. We are all in a position to lead. I am reminded of the powerful words of Supreme Court Justice Thurgood Marshall: ‘Where you see wrong or inequality or injustice, speak out, because this is your country. This is your democracy. Make it. Protect it. Pass it on.’ Gert always drove relentless improvement by saying, ‘It’s perfect, now make it better.’ On the topic of racism, society is more than imperfect, and we must all be relentless in the effort to make it better.” — Tim Boyle, CEO

Learn More: Here


“We stand in solidarity with the movement for justice in the name of black lives. We will be showing up physically and will be donating 10% of sales of the NY NY collection to the NYC ACLU next month [June]. We are here, we are showing up and we are listening.” — Dan Snyder

Learn More: Here


“Black lives matter, today and every day. #justiceforfloyd … We will be donating a portion of our May proceeds to the @mnfreedomfund and @nationalbailout.”

Learn More: Here


“Over the past several days we’ve been listening, and we’ve been learning. We are filled with sorrow by the killing of George Floyd and join in solidarity with his family, friends and the Black community. We realize we haven’t done enough, and we want to help in the fight against racism and social injustice toward people of color. Change starts from within, and we will focus on education and action in our company and community. Starting today, we are matching employee donations to Urban League of Portland @ulpdx and Self Enhancement, Inc @official_sei. We invite you to join us. Direct message us with a receipt, and we will match your donations up to $25,000 for a total of $50,000. We know there is a long road ahead.”

Learn More: Here


“At DesignMilk we post pretty pictures + products, but behind all those pictures, there are human beings. People are always, always more important than stuff. We use our platform to inspire and challenge people to look at things in a new way. It’s time to turn that lens on ourselves. We need to be the change. We have a lot of work to do as a company, and in our community. We stand in solidarity against racism, oppression, violence and injustice. We encourage you to do what you can to help, whether it’s donating (there are tons of options posted all over Insta), protesting, joining organizations, reading books, listening to podcasts on race and diversity, or having difficult conversations. Now is the time to take action. #blacklivesmatter”

Learn More: Here

District Vision

“We know nothing.

We don’t know what racism feels like in our own skin. We were welcomed to this country with open arms ten years ago. We came here to do what we love and we firmly believe that District Vision could not have blossomed anywhere else in the world.

We know nothing.

While we were raised in multicultural and multiethnic settings, and the idea of equality across race and gender seemed to be embedded in our world view since childhood, we have come to realize how little we understand of the complexity of race in this country. We have been dangerously unaware of the degree of systemic racism, the level of pain and hardship it took for black Americans to express themselves freely and creatively in the way we’ve been granted to.

We know nothing.

We are guilty of looking the other way, we have not sufficiently educated ourselves and failed to look into many of the open questions with the kind of compassion and curiosity we strive for. Even though we don’t support violence, the uproar of recent days is a stark reminder that we cannot be ambivalent.

We know nothing.

Ultimately, the skill of mindfulness offers a path to the understanding of interconnectedness, the illusion that we have ever or will ever be separate from one another. But we cannot transform collectively without a deep consideration for the suffering of others, a radical openness to hearing the noise we may not want to hear.

We know nothing. ‘I believe that unarmed truth and unconditional love will have the final word in reality. This is why right, temporarily defeated, is stronger than evil triumphant.'”

Learn More: Here

East Fork

“If you were planning on making a purchase with us today, please consider redirecting that money to organizations building space for Black joy, sovereignty, and safety. The YWCA of Asheville , The Loveland Foundation, Black Visions Collective and bailout funds in your area are all good places to start. The Southeastern ceramic tradition was built in large part by the craftsmanship of Black slaves turning pots in shackles. Reparations are owed.

If you’re going to comment on this post, please comment with where you live and which Black-led organization in your region you gave money to. The Southeastern Ceramic tradition was built in large part by the craftsmanship of Black slaves turning pots while in shackles. Reparations are owed. Black potters, we’d love to show off your work if you’d like to share it. DM me and we’ll link to your shop.”

Learn More: Here


“Hi friends… if you don’t know what to do right now, here are ways to help: (1) GIVE money: link to black lives matter in bio. Also support bail project funds in cities where there are protest, (2) SPEAK: speak and decry against racism where you see it, (3) LEARN: if you’re having a hard time understanding the anger or feeling defensive, it’s important to read more on the systemic issues that caused this. Follow @thegreatunlearn or @privtoprog as a start. (4) SUPPORT: send money to your black friends who are hurting or buy from black business owners. We need a radical mixed racial revolution.

To our white community, let’s show up and be instruments for positive change. Team Faherty is coordinating our financial donations this week, so know we’ll be putting money where our mouth is. We love you. #blacklivesmatter”

Learn More: Here


“Silence. It’s something we actively seek out. On river beds at dawn. In deer stands in the cold woods. But sometimes, silence speaks volumes. In light of this weekend’s events and the injustices committed against black, brown, and indigenous communities carried out by institutions of power for generations, it’s time to speak up. We stand in solidarity against racism. We don’t claim to have all the answers. We know there’s plenty of work to be done, and that’s something we’ve never shied away from. Silence is no longer an option. Standing together and lifting our voices against hate is just the first step of a long road to bring about change.

Words ring hollow without action. Filson has made donations to the NAACP Legal Defense Fund and the Washington chapter of the ACLU. We encourage everyone to look into local organizations, engage with their own communities and stick together.


Learn More: Here

General Admission

“The idea behind the name General Admission has always been simple. All are welcome. Since day one we’ve been a safe space for inclusivity, welcoming the diverse cultures that come through this beach town on a daily basis.

Our platform is generally one to spread positivity, but there’s nothing positive about what’s happening and has been happening to the black community in our nation., Change starts with awareness first and foremost and awareness is how we can do our part. Racism is something that affects all of us and it’s not something you can ignore. We can all do better.

We hope we can bring awareness to the injustices happening right now across the country. If you want to help or learn more about what organizations we are supporting, feel free to visit our website or reach out directly.
We hear you, we see you, we’re with you. We have and always will stand with the Black community. #JUSTICEFORGEORGEFLOYD

We will be closed in store and online until further notice. We please encourage you to research organizations in your communities that are supporting the Black Lives Matter movement and donate your time and money there. Our staff will be spending this time helping our community clean up and rebuild. Don’t be deterred by opportunists. Let’s focus on the main message of systemic racism and how to abolish it. Anyone who needs help just give us a shout. #blacklivesmatter”

Learn More: Here

Gitman Vintage

“The death of George Floyd is a tragic reminder that none of us should be passive and let hate, discrimination, and violence infect our society. As we have seen in the days since his murder, people across our country (from LA to NYC, Minneapolis to Harrisburg) are angry and frustrated. We want answers, we want justice.
As a company and a community, Gitman Bros. stands united against these continued injustices. We stand with #georgefloyd We stand in solidarity #BLM”

Learn More: Here


“We stand in solidarity with the fight against systemic racism, white supremacy, and the history oppression of the Black community. Black Lives Matter.

We will be donating $500K across organizations focused on combating racial injustice: Black Lives Matter, The NAACP Legal Aid and Defense Fund, The Equal Justice Initiative, The Marsha P. Johnson Institute and We the Protesters.

In an effort to make an impact within our own industry, we will be allocating an additional $500K in the form of grants to Black-owned beauty businesses—more details to come on this initiative in June.”

Learn More: Here


“We stand with the Black community. Today, tomorrow, always.”

Learn More: Here

GU Energy Labs

“Silence in the face of racism is a statement. As a brand, we have a voice and role. As athletes, we know progress and growth take work and can be painful. We are committing to do the work.? #BlackLivesMatter”

Learn More: Here


“‘Neither love nor terror makes one blind: indifference makes one blind.’ — James Baldwin

We stand with our Black colleagues, employees, fans, actors, storytellers — and all affected by senseless violence. #BlackLivesMatter”

Learn More: Here

Hill City

“Instead of spending your money with us, we ask that you join us and spend it contributing to change. Spend it speaking up for the voices that aren’t heard and help to amplify the message. And most importantly, spend it standing in solidarity with our Black brothers and sisters. We can only be better, together. #WEAREHILLCITY”

Learn More: Here

Hoka One One

“We fly higher when we fly together.

It’s time to do better. It’s time to be anti-racist.

Let’s do better together.

The time is now.


Learn More: Here


“As a company with a mission of inspiring adventures near and far, we have often questioned our role in commenting on social issues. But as long as racism exists, adventure isn’t accessible to all. And with a core team value of ‘Be A Positive Force,’ it’s time for us to show up for all members of our community, and to play our part in inspiring a better tomorrow.

This week Huckberry will be making a donation to a number of organizations working to include social injustice, including Color of Change and the NAACP, and will be matching employee donations to organizations they are supporting.”

Learn More: Here


“We support Black lives. Today, and every day. You are seen. You are heard. And we are with you.”

Learn More: Here

Icarus Brewing

“We stand in solidarity with those who face it each and every day in our country. We value the lives of people of color and know that they matter. The craft beer industry severely lacks diversity and we aspire to be a catalyst for change and inclusion within it. We hope to spur other members of our industry to do the same and so this week we will be donating a portion of all sales to Craft x EDU as well as Diversity and Inclusion Grant Programs at the Brewer’s Association.”

Learn More: Here

Interboro Spirits & Ales

“Interboro supports the fight for racial equality. None of us is free unless all of us are free. To be silent is complicit. We will not be complicit.”

Learn More: Here


“For change.
We believe we need to start at the very beginning with the first step. Be honest with ourselves and acknowledge that racism is a cruel system in America, a nation built on a foundation of exploitation and slavery. And that culture has not changed very much.

But we DO NOT need to stay this way.

After acknowledgment and true honesty, the next steps any of us can take are within our abilities that can make change. We can do anti-racist work daily.

For example,
— Take personal responsibility for our daily eduction. Get out of your comfort zone by reading a book or watching films about Black histories and other cultures you may not know about.
— Speak up at your workplace to help enact diversity hiring quotas that are ongoing and for positions of power.
— We grew up with high school text books that had false histories within them. Help your (or your kids) high school to buy history books that tell the full truths of Black people in American history.

These may sound like simple or small things to do however it can dangerous to skip the beginning steps and focus solely on the big ideas. There are many other steps we can take as well.

Understanding leads to empathy and action. Small steps add up to bigger strides.

Black Lives Matter. We are fully in support of everyone doing the work, protesting, speaking out, for change.”

Learn More: Here


“We cannot let these injustices be representative of who we are. What we are facing as a country, as a people, as a community and as individuals is simply a question of humanity. We hope that from this display of civil unrest, brought by a horrific abuse of power, comes more unity, more tolerance, more equality, more personal responsibility and more patience for one another.”

Learn More: Here

Lady White Co.

“100% of proceeds will be donated to @reclaimtheblock – Reclaim The Block organizes to remove money from police budgets and redirects the funds towards community led safety initiatives which reduces reliance on police departments. All proceeds from the 100 pairs of our collaboration sneaker with @reproductionofffound will be donated to the cause. R.I.P George Floyd”

Learn More: Here


“The events of the past week have shined a spotlight on the systemic racism and injustices directed at the Black community throughout our nation’s history. In response to the heightened moment of tension playing out in cities across the U.S., LS&Co. is making a $100,000 donation to our longstanding partner, @aclu_nationwide. In addition, the Levi Strauss Foundation is making a $100,000 grant to @livefreeusa, an organization on the front lines of social-justice issues. The organization is led by Pastor Mike McBride, who is part of our foundation’s Pioneers in Justice initiative, which supports next-generation civil rights activists. The foundation has invested $7.3 million in this initiative over the past 10 years.”



“This matters. So we’re speaking up. We haven’t always got it right. Over the years it made us question if we had a right to speak up. And we are privileged to have a voice and a platform. So… Know we are not indifferent. Far from it. We are passionate about every single human being valued. For this to happen we need to take action. We are making a $100,000 donation to the Minnesota Freedom Fund. And we know that to be a stand against inequity and injustice of any kind, we all need to do so much more. You have our commitment we will.”


Made In Cookware

“There is nothing we can say that hasn’t been said more powerfully than our community and our friends. We are committed to using our platform to amplify their voices and stand in solidarity in the fight against hatred and bigotry.’

We also know that’s not enough. As individuals, we must do the work of educating ourselves and our teams and playing a more active role in vehemently denouncing racism, in any form. As a company, we’re sincerely open to ideas on how we can best use our resources to create positive change. We are going to do the work.”



“When we stand silently in the face of racism and inequality, we are not at our best. When injustice occurs, people have a responsibility to speak out. Companies have a responsibility to take action. We’re making a donation to the NAACP Legal Defense Fund and invite you to join us.”



“We believe the outdoors is for everyone. No matter who you are, where you came from, who you love, or how you move, we should all be able to safely enjoy the power of being outside, or wherever life takes us. We recognize that not everyone has the privilege to get outside safely and without fear. There is a problem and we will not stay silent. We stand with everyone advocating for justice today and every day.”


Mister Green

“The system is broken. If you don’t agree (or are in defense of it), then you’re either benefiting from it or you’re ignorant — you’re on the wrong side of history.

Donate your time, or donate your money. We donate to @splcenter @eji_org @aclu_nationwide.
Vote for people who fight for the marginalized. Vote in EVERY ELECTION.

If you’re white, read this: https://medium.com/equality-includes-you/what-white-people-can-do-for-racial-justice-f2d18b0e0234

If you take umbrage with anything in this post, check yourself. If you don’t, take a stand.”


Mk II Watches

“We need to progress beyond the idea of tolerance as the answer and recognize that it was only an intermediate step. We have to practice active inclusion and to step outside of what we find familiar and embrace what makes us different as a positive and be open to seeking out those experiences with the point of view of understanding them.”



“We stand with you.

We stand against racism, hate, and violence. We stand with the black community. We stand with the creative community. We believe everyone should have a voice and the opportunity to create. No one should be judged by the color of their skin.

We as Moment and we as individuals of Moment want to help. We’ve heard feedback that we can be better at showcasing diverse voices in our content. We can be better at that and will. But we want to do more.

We are also not experts, and while we have ideas we want to stay grounded in what our community needs…so how can we help?

Our comments are open. Our DM’s are open. Our email is open. Our personal phones are open.

We will organize these threads, share them back to the community, and post solutions we’ll be working on. We are limited in our financial resources but unlimited in our time to help.

Thank you for sharing, listening, and helping.”

Learn More: Here


“To be silent is to be complicit.

Black lives matter.

We have a platform, and we have a duty to our Black members, employees, creators and talent to speak up.”


Mr Porter

“BLACK LIVES MATTER: As we bear witness to all the injustice in the world, MR PORTER stands against racism. #blacklivesmatter”


New Balance

“Today we’re finding a voice to advocate on issues about which we cannot be silent. No one should live with the fear and perpetual injustice faced daily by communities of color across the United States and around the world. We stand with our entire roster of athletes, ambassadors, and all of our global associates in deamdning justice for the wrongful death of George Floyd and far too many others. We’re asking that our partners and communicty engage with not just words, but peaceful action.”

To start, join us in supporting the petition for Justice for George Floyd.



“For once, Don’t Do It.

Don’t pretend there’s not a problem in America.

Don’t turn your back on racism.

Don’t accept innocent lives being taken from us.

Don’t make any more excuses.

Don’t think this doesn’t affect you.

Don’t sit back and be silent.

Don’t think you can’t be part of the change.

Let’s all be part of the change.”


Nissan Foundation

“In 1992, the Nissan Foundation was created as a compassionate response to the riots and civil unrest that occurred following the Rodney King trial verdict in Southern California. Since then, our mission has been to support educational programs that promote greater understanding and respect among people with varying racial and cultural backgrounds. Our hearts are with the families of Ahmaud Arbery, Breonna Taylor, George Floyd and other victims of ?racial injustice, and our mission and resolve to be a part of the solution is as strong as it was in 1992. We believe that education promotes conversations, conversations enable understanding, and understanding builds community.

We stand with our neighbors of all backgrounds and ethnicities as we begin the work to heal and hope again for a better future.”


Noah NY

“The current murders of George Floyd, Breonna Taylor & Ahmaud Arbery, as well as the false accusation of Christian Cooper by Amy Cooper tell us everything we need to know about racism in this country right now… it’s horrific and blatant – it’s not new or worse than before, it’s just being recorded.

It’s time to wake up – time for enlightenment over denial. These deaths must not be in vain. Please we must NOT let these deaths be in vain.

For my non-black folks – do the work, look deeply at yourself, your history, your role, your thoughts and actions or lack of. Ask the questions, get uncomfortable, face the facts, open your minds & hearts, understand the true meaning of white privilege, call people out, call yourself out, be brave, spread the message, stand up, get involved, be heard.

We must Rise Up… all people, and especially our white people because right now we need YOU to BE the CHANGE.” — Estelle Bailey-Babenzien,


On Running

“As a sports company, we have often questioned if it is our place to pass comment. Today, we know the stakes are too high not to stand in solidarity. We are driven by the human spirit – the human drive for positive change.

So we choose action and are ready to stand. We are making a donation to @colorofchange.”

Learn More: Here


“Orvis’ vision is to inspire the world to love the adventure and wonder in nature. For us, an inspired world is one that is inclusive, equitable and without barriers. One that is achieved by acknowledging privilege, exploring blind spots, and engaging in important and uncomfortable conversations.

We are deeply saddened by the pain and unrest across our country. Anti-blackness and racism have no place in our world. We stand in solidarity with our friends and community members in demanding equity.

The outdoor recreation and fly-fishing communities are not immune from what we are seeing. We know not everyone feels invited, included, or sometimes even safe to participate in fly fishing. We also know that we, Orvis, are far from perfect, and that there is a lot of work to do. But we are committed to engaging, and we understand that there are many of us in the established angling community who need to step up and lead. It has to be our responsibility if change is going to happen.

We ask everyone in the outdoor and angling communities to join us in expressing a commitment to combat racism of any kind, a willingness to engage in this conversation, and an obligation to create change and create a more equitable fly-fishing culture, outdoor community and greater world. #blacklivesmatter”

Learn More: Here


“As a brand, we do everything we can for People and Planet, and we can’t stay silent on this issue. So many people have poured their hearts into the streets, into protests and petitions, into calling for change — for justice and equality — NOW. We hear you loud and clear. It’s up to all of us — individuals, brands, and communities — to take responsibility, acknowledge racism, learn, ask, speak up, get involved, and protect one another.

As one surfer said yesterday, as we got out of the water in Santa Monica after a paddle out for George Floyd, “We’re in it together. ALL of us.” We will continue to use our platform to amplify messages of unity and be a force for good. If you are protesting, please do so safely and peacefully.

‘No one is born hating another person because of the color of his skin or his background or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.’ – Nelson Mandela #ForPeopleAndPlanet


Outdoor Gear Exchange

“Black Lives Matter.

Outdoor Gear Exchange unequivocally condemns the actions of the Minneapolis Police Officers involved in George Floyd’s tragic and unnecessary death. Sadly, this is the latest in a long series of incidents throughout the country, including our own Vermont, that speak of a systemic problem of racism in the US. This is a problem that will not go away because some other topic becomes front and center in the news. This is not a problem that we can legislate away. And this is not a problem that we can turn a blind eye to – a fact made more salient by the extensive and passionate protests, peaceful and otherwise, that have occurred throughout our nation in the past week.

Both Vermont and the Outdoor Industry are notably lacking diversity. This is a fact that for decades has been attributed to circumstance. It is, unfortunately, anything but circumstantial and for that reason it is something we NEED to work on correcting. Regrettably, we at OGE don’t have a solution – though we know it cannot be fixed quickly or easily. We do have the ability to actively engage in this conversation. We can and will use our position in the industry and in the Vermont community to work to create more opportunities for inclusion and support those in the community who may not be able to recreate, socialize, shop, or merely exist with the safety and sense of security afforded to others in our community who differ only in their skin color. We are open to hearing how we, as an organization, can improve in this regard and welcome your feedback.

We ask that you, as a follower and friend of OGE, commit to discussing this issue with your family, friends, and colleagues. That you look for ways to give voice to those whose voices are diminished by divisive and hateful rhetoric wherever it comes from. And that, when you see a wrong being committed, whether it be by intent or by ignorance, that you speak up and give clear support to those who deserve and need it. Thank you to everyone who has made their voice heard already.”

Learn More: Here


“Today, we are making a $100,000 donation to the NAACP Legal Defense Fund. Tomorrow, and in the weeks to follow, we will intensify our efforts to ensure that voting, the most basic civil right we have, is safe for everyone. “


Pattern Brands (Open Spaces and Equal Parts)

“Pattern was created to help everyone enjoy daily life. Our mission is unattainable as long as our systems remain broken and biased, and black people live in fear. “


Peak Design

“Businesses need to speak up. They cannot be silent while another black person is killed in America.

We just made a donation to @aclu_nationwide, @naacp, and @splcenter. Those donations are not some sort of magic fix for deeply ingrained and systematic racism, but they do help put resources into the hands of those who fight day in and day out for racial and social justice. It is a start.”

Learn More: Here


“The Black community is hurting. Our Black Members, instructors, music partners and employees are hurting. #BlackLivesMatter, and it’s time to take action. To start, we are making a $500,000 donation to @naacp_ldf. We have more work to do. Will you join us?
Get involved:
1. Join the #BlackLivesMatter tag and ride, run or flow with fellow Members in support and solidarity
2. Speak up and speak out against racism
3. Learn ways to practice anti-racism
4. Donate to NAACP LDF”


Pilgrim Surf Supply

“VOTE. People have died and suffered for our right to do so. It’s not a privilege it’s our responsibility. Read Dr. Martin Luther King Jr. 1957 speech “Give Us The Ballot”. Vote for all those we have tragically lost unjustly. Vote for justice. GET INVOLVED. #blacklivesmatter”


Ralph Lauren

“Today and every day we stand together with our Black employees, partners, customers and the entire Black Community. We respect and embrace diversity, individuality and freedom.

The horrific racism that is happening across America is deeply at odds with who we are and the quality of life we believe in. We recognize that freedom, equality and liberty — values we uphold and cherish — still remain out of reach for too many people in America, and around the world.

We are committed to playing a meaningful role in helping to create a world where everyone, regardless of their race, has the opportunity to create and live the life they imagine.”

Learn More: Here


“Without the black community, Reebok would not exist.

America would not exist.

We are not asking you to buy our shoes.

We’re asking you to walk in someone else’s.

To stand in solidarity.

To find our common ground of HUMANITY.”



“We must continue to challenge ourselves, and our community, to be better listeners, better partners, better advocates for one another.

For us to see the change we want in the world outside, we must start inside.

We will continue to work with our partners, across the country, who have worked for years in service of greater equity and inclusion in the outdoors. And we call on our entire community to come together with collective resolve and a commitment to respect, understanding and support.”



Looks like what drives me crazy
Don’t have no effects on you–
But I’m gonna keep on at it
Till it drives you crazy, too.
—Langston Hughes

“Let it affect you. Let it drive you, to stand up, to speak out, to demand justice, to teach your children, to be the difference. #blacklivesmatter”



“Our mission to keep the world adventurous forever is a promise to everyone. But it isn’t enough just to say it. We are committed to living our intentions through our actions every day. We want to clearly say to our Black colleagues, our community and friends: We see you. We hear you. We stand with you. We are using this moment to listen and learn, and we will carry your voices with us as we work to contribute meaningfully to a world that is safe and inviting for all adventurous souls.”



“Without equality, we will never reach our potential.
Change is just.
Change is necessary.”

Learn More: Here

Saturdays NYC

“Friends, please take some time to visit the linktree in our bio. It runs through a handful of ways to help demand justice for George Floyd, Breonna Taylor, Ahmaud Arbery, and countless others outside of just spreading awareness. We stand in solidarity with everyone fighting to abolish the systemic racism built into the society we live in today, and we are continuing to seek out ways to act and support. The system is broken and will not fix itself. The rate at which black Americans are killed by police is more than twice as high as the rate for white Americans. Above is a NON-COMPREHENSIVE list of deaths at the hands of police in the U.S. since Eric Garner’s death in July 2014, and it is staggering. Please sign petitions, donate and educate yourselves, your family, and your friends. We have been — and will continue to be — doing our best to do the same.”


Self Edge

“Sending love and positive thoughts to our black brothers and sisters. We are here with you and support you 100% on the journey for a better world to live in. We are here to listen and to understand better what needs to be done so you can live in a peaceful environment. We are here to fight with you and for you so that future generations will not endure any more pain, racism, or bigotry. We are willing to do and say whatever it takes to get there. #blacklivesmatter


Ship John

“I am usually pretty reserved and content with keeping our little ship afloat from behind the scenes. That said I am grateful to have a “voice”. I feel it would be obvious and redundant for me to use this platform to say that killing Mr. Floyd or any of the countless other Black people throughout history was wrong. Many of us know that; and know that it needs to stop. It won’t. Not until we all understand how we got to this place, sit with it and acknowledge the real horrors that Black people have endured throughout the history of our young nation can we (both Black and White) heal. Take the time to educate yourself about race in America. I started with: Post Traumatic Slave Syndrome by Dr. Joy Degruy.” – Steven Heard, co-owner



“Cycling has a problem with race. For decades, cycling has been a walled garden of exclusion, from the community to the lack of representation to the marketing—you name it. We’re owning that we’ve been part of that problem, and with the utmost humility, we’re acknowledging that we need to work harder at being part of its solution. We aren’t looking for plaudits, and we’re not here to signal our outrage. As human beings, like yourselves, we’re deeply hurt and saddened, and we’re declaring our commitment to learning and progressing this sport and culture forward to where it deserves to be. We don’t have all the answers, we don’t even know all the problems, but we’re listening today and acting in tandem with you tomorrow. Tell us how we can be better…we’re listening.

This is just an acknowledgement, not the work. Together We Win. #blacklivesmatter”


Stag Provisions

“Vote. Rally. Protest. Donate. Speak Up. Speak Out. Join Hands. Lock Arms. Like the great Desmond Tutu once said, “If you are neutral in situations of injustice, you have chosen the side of the oppressor.” We stand against bigotry. We stand against racism. We stand against police brutality. We stand for change. Black. Lives. Matter.”



“StockX has deep connections to black culture in America. It is our obligation to speak out. Today, we join with those who are fighting against injustice and the forces that institutionalize it.”



“Summerland stands in solidarity with the black community and protesters worldwide–today and always to end racism.

While we are taking a pause on our branded content during this time, we will be donating 20% of our online sales this week to the below organizations. We have to work to put an end to institutional racism. In addition to donating, as a brand, we pledge to work with more black artists and content creators to amplify their voices and broaden their reach.

Please consider donating to or following:
If donations are not an option for you, show support in the ways you can by taking action, educating or listening.

Humans to follow

Hashtags to follow

Learn More: Here

Sun Bum

“Silence is not an option anymore. We, as individuals and as a company, want to, must, and will be better. We have been a part of the problem. We’re committed to changing that. To start, we are making a donation to @bailproject, whose goal is to secure freedom for as many people as possible and fuel momentum for equal justice. #blacklivesmatter”

Learn More: Here

Taylor Stitch

“While we do not have all the answers, and nothing we say here can bring back the lives of those lost, we naturally want to address the crises facing our country right now and figure out our part in moving forward as one. As an environmentally-focused business, we understand that our world and humanity are complex and interconnected. What good are wild spaces, whether in cities or the natural environment, if we’re not all safe within them? From Michael Brown, to Trayvon Martin, to Breonna Taylor, and countless others, PR statements and Instagram posts are clearly not enough. So, we have been thinking all weekend about what we can do to stand up to this injustice. In addition to listening to our community and sharing this message, we have made a corporate contribution to materially support the Black-led NAACP Legal Defense and Educational Fund (@naacp_ldf). We hope you will consider supporting them too (if you haven’t already) in honor of George Floyd—who died one week ago today. #ShareBlackStories”

Learn More: Here

The North Face

“We know and acknowledge that for too long, racism has made the world unequal and unsafe. We recognize the pain and suffering racism has caused and are making a commitment to be part of the solution. We are standing up, because we owe it to everyone affected, ourselves and you.”



“We need to be better allies. This week, we will step aside and use our platform to uplift Black leaders and community members. Listen to them. Amplify their message.

These are the voices and resources that we’ve been listening to and are helping us to do better. These are the organizations our team is donating to – and for every donation, we’re matching their contributions. We must be actively anti-racist, and work together to reform the systems that foster oppression. Because #BlackLivesMatter.”

Learn More: Here

Threes Brewing

“At this moment it is impossible to deny that we have much more work to do beyond being inclusive. We need to correct injustice. It affects all of us. In fact, it is all of us. We can’t depend on outside leadership or organizations to take the reins. It starts with us. Because we’re all connected. Black Lives Matter. The systemic racism, inequality, and blatant disregard for African-American lives in our country need to stop. We must be peaceful, however, we cannot relent. Get out there, band together and protect and love one another. Be an ally. Be human.”

Learn More: Here


“#GeorgeFloyd, #BreonnaTaylor, #AhmaudArbery, #TonyMcDade and countless others. We will not forget them, and we know that we need to be part of the change. Over the next three months, we are donating $100,000 to organizations that are working to combat racial injustice, starting with a donation to Black Lives Matter (@blklivesmatter). We will also continue to listen, learn, and act. Join us.

We’re taking our cues from the people who are doing the work—community leaders, experts, organizers, activists. Above, we’ve listed some of the voices that we’re listening to. Please add them to your feed. Also, if you’re looking for credible organizations to donate to, we’ve shared a handful of TOMS Giving Partners and other trusted organizations that are working tirelessly to combat racial injustice.”

Learn More: Here

Totokaelo/Need Supply

“We don’t know exactly what we have to add to the conversation. But we do know that staying silent isn’t the answer.

We believe that black lives matter. We stand in support of our community in calling for justice.

Like many others, we are learning about the best ways to speak and act on that support. We will continue this conversation internally with our entire team on what we can do as a community.”



“As runners know, change doesn’t come easy. I hope your discomfort leads you to growth. To those who aren’t Black, have the hard conversations even when there hasn’t been an incident on the news. Black people are being murdered. Do more than run for a hashtag. Do more than repost something for 24 hours. Do your own research on the systems in place that lead to injustice. Then do the actions necessary to leave a lasting positive impact on your community. Make a difference. Your Black teammate is begging you. #blacklivesmatter”

Tracksmith will be supporting the NAACP Legal Defense and Educational Fund.



“You can search for the right words but you will never find them. Our Black Community is hurting. Our country is hurting. Our people are growing further apart. We need to stand for what’s right. We need leadership. We need activism. More action. Less injustice. More resources.

It is very unclear on how to solve this problem, but what’s clear is that it has been swept under the rug for generations. We hope and pray that the legacy of George Floyd, Breonna Taylor, Ahmaud Arbery and millions of others results in true policy that holds each and every person in power accountable for each and every one of their actions. The guiding principles on how to treat a human being should be black and white, not black vs white.

Since inception, we’ve taken inspiration from streetwear and urban culture. Our founders are minorities and our customers come from all over. Our backgrounds are what make us unique. We are making a $10,000 donation to the NAACP in the fight against racial discrimination and police brutality. #BlackLivesMatter”


“As a company, we believe that everyone has the right to move freely, no matter where they live or the color of their skin. We’re proud of how Uber has helped improve transportation equity over the last decade. But the reality remains that Black Americans often don’t feel safe to move freely in many places around our country. And they still face enormous barriers that others do not.

This is a reality we should not perpetuate or accept. We must do better.

We know there is no easy solution to the problems we have faced for centuries. We also know that we need to devote our time, energy and resources toward making a difference. That’s why we’re making a number of commitments that we will uphold not just this week, but for years to come.” — Uber CEO Dara Khosrowshahi

In addition to this statement, emailed to all Uber users, the company made a $1 million donation to the Equal Justice Initiative and Center for Policing Equity, pledged to use Uber Eats to promote Black-owned restaurants by making it easier to order from them with no delivery fees for the remainder of the year. Last year it tied the pay of its senior executives to measurable progress on diversity goals and set a plan to publish data on its workforce for the purpose of accountability.

Learn More: Here

Union Los Angeles

“Many concerned friends, family and customers have been reaching out last night and today asking if we are ok after the looting. We thank you for your concern. It’s nice to know people are out there who love and support us. Please know we love y’all too. We will be ok. But what I want people to remember is that the Genesis of this whole thing is that police are killing black people!!! Please don’t let the looting side show that’s going on distract your attention from the main stage, the main conversation we need to keep at the forefront. That is… the systemic racism that is eating this country alive. When ever your mind starts to wander to the looters, keep your eye’s on the prize that Black Lives Matter. I don’t want to talk about looting, or counterfeit bills or someone selling loosey’s on the sidewalk. I only want to talk about ending racism and ending police brutality. Much like the looters are taking advantage of the protesters to enact their agenda. I want to take advantage of the looters, who are getting all the attention now, to redirect the conversation back to ending racism. Let’s not lose sight of the real issue here. STOP KILLING US! #blacklivesmatter”

Learn More: Here

Warby Parker

“To our black community members, employees, customers, colleagues, and friends: We see you, stand with you. We stand in solidarity in the fight against racism and inequality. We are heartbroken and angered by how pervasive hatred and racial injustice still are in this country. Equality is one of our core tenets at Warby Parker. When each employee joins our company, they commit to living our core values, two of which are “treat others as you want to be treated” and “take action”. To that end, and in the spirit of ongoing commitment to social innovation and inspiring change, we are pledging $1 million to organizations and initiatives focused on combating systemic racism. More details to come as we seek input from our team, learn from leaders in this field and continue to build a meaningful approach that uses our resources, our voice, and our platform to drive action and change.”

Learn More: Here

Welly First Aid

“We don’t have a bandage for this wound. However, as a Minneapolis company, we understand the weight of our voice today and every day to end racism. Please join us in listening, learning and taking actions to support George Floyd’s family, and the leaders and organizations working to end racism and inequities while seeking justice and peace in our communities. #georgefloyd #justiceforgeorgefloyd #icantbreathe #blacklivesmatter”

Learn More: Here

Under Armour


One playing field. One voice. One future where we’re truly equal. Because united, we win.”


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