Millennials get an unfair bad rap!
Johnny Depp is overrated!
Dogs are better than cats!
Making bold statements is perhaps the most surefire way to get people riled up — if you speak strongly from the gut, you’re bound to ruffle feathers and, most importantly, get attention. That’s how marketing works. That is, by and large, how Donald Trump became president. In the editorial world, we call bold statements “clickbait,” which to me is not unlike tone-deaf Pepsi ads or blatant, ignorant lies on the world stage.
Among our staff, we talk about titles and headlines a lot. Because we know you, the gear connoisseurs, are well rounded and well read, we need to compete for your attention; hence, bold statements to pique your curiosity. But the difference between disappointing bullshit — clickbait, “fake news,” etc. — and what we do (see below) is we back up our work with equally bold stories and interesting, serviceable truth. Hopefully, you agree — if you don’t, please reach out and set us straight.
And to be clear, hot dogs are absolutely, undeniably foul. — Nick Caruso
The 2018 Audi S4 Is Finally the Sedan It Should’ve Been All Along
These Glamping Shelters Are So Nice, You Could Live in Them
With the Right Expedition Pack, You Can Live in the Woods Forever
Words Without Context
A Notable Quote From The Week
“I kind of put my finger back in place and kept going. When I finished the race, I ended up doing what’s called an open dislocation. It had gone back so far that it had ripped open.”
— as told to AJ Powell
15 Reasons to Immediately Sell Your House and Buy a Bentley Bentayga
The Kitchen of the Future Has Already Arrived
The SRT Demon Will Be the Last Great American Muscle Car