The Milan Red Hypercar Is an Incredibly Dubious Bugatti Chiron Competitor

The Milan Red car is said to compete directly with the Bugatti Chiron, that gold standard of hypercars, with similar but lesser specs.

I’m no Einstein, but if your car has significantly less power and half as much grip as your alleged competition yet you claim to be as fast overall, you may be due for a bad time. Milan Automotive is an Austra-based firm that’s developing this car, the Red. It’s said to be fashioned after a hawk — perhaps a hawk that fell out of its nest in an Ugly Tree and pinballed its way down to the unforgiving ground. Though in that case, I suppose it would have something to prove.

It’s being widely reported that the car’s three drive modes are also hawk-inspired and and cringe-worthy, with names like Glide, Hunt and… Attack. Imagine sitting in the driver’s seat with an unfamiliar passenger on board and screaming “AND NOW WE ATTACK” while switching into a dangerously aggressive driving mode. Sort of poetic, really.

The Milan Red car is going to compete directly with the Bugatti Chiron, that gold standard of hypercars, with its quad-turbocharged, 8.0-liter W16 engine and 1,500 horsepower and all-wheel drive and multi-million-dollar price tag. The Red is said to boast similar but lesser specs: a quad-turbo V8 good for around 1,300 horses; rear-wheel drive and a $2 million-dollar-plus price tag. Though it’s lighter than the Chiron by hundreds of pounds, thanks to extensive carbon fiber structural and body components, it hardly seems suited to actually best the French beast. Still, Milan claims performance numbers like 0-60 mph in about 2.5 seconds, 0-124 mph in 5.5 seconds and 0-186 mpg in 9.9 seconds (that’s slightly slower, faster and faster than the Chiron, respectively). Top speed is supposedly 248 mph – one mph behind the Bug.

Read about our first drive of the Bugatti Chiron here.

Only 99 will be produced, and 18 are already spoken for. So if you’re in the market for a Milan Red — I think the target customer is an eccentric billionaire with a vision impairment — give Milan’s CEO, Michael Fux, a call and place an order. Just steer clear of those Ugly Trees when you’re attacking the limit.

Learn More: Here

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