The New Jeep Wrangler Moab Is a More Luxurious Rubicon

The Wrangler Moab is the first new edition of the current generation Jeep.

It used to be if you wanted a more luxurious Jeep Wrangler, you opted for the Sahara, and if you were more serious about going off-road, you optioned for the Rubicon — two names synonymous with the best the Jeep Wrangler has to offer. That all changes with the new Jeep Wrangler Moab.

If you’re not familiar, Moab, Utah is where Jeep does most of its trail testing, and it’s also the site of the famous Easter Jeep Safari gathering. So it’s no surprise they named a new trim after the place, but it is weird it took this long. Based on the premium Sahara trim, it features a higher-quality interior with leather seats and dash, plus an upgraded Alpine sound system and an 8.4-inch Uconnect navigation interface. On the outside, the Moab borrows from the Rubicon its slotted hood, steel bumpers with removable end caps, chunky mud tires, LED headlights and tail lights on top of the full-time transfer case in addition to a limited-slip differential and beefy rock sliders.

There’s no mention of pricing but if Jeep is combining its too highest-grade trims, expect the price tag to plant itself above the Rubicon’s $41,445 starting point. Since the JL Jeep Wrangler is still in its infancy, it’s safe to say the Moab won’t be the last new spin Jeep puts on the Wrangler. Keep in mind the previous generation Wrangler ended production with 10 different trims and styles — the new JL is only at five, including the new Moab. Don’t be surprised by the time the Easter Safari rolls around early next year Jeep brings a few more editions to the family. Hopefully, the Moab lives as the most expensive of the bunch.

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