Would You Believe an Electric Jeep Wrangler Could Be the Best Wrangler Yet? One Jeep Exec Does

The automotive market will change over the next decade. But Jeep still plans to have the most badass SUV around.

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The Jeep Wrangler is sort of like the character of James Bond. It’s cool, it’s timeless — and one of the biggest secret to its success is subtly evolving with its fanbase as the decades go by. A hybrid Wrangler is due to arrive very soon. And, according to recent comments from a prominent Jeep exec, there’s no reason to fear an eventual full-electric one.

Jeep’s head of design Mark Allen recently spoke to the Australian website CarAdvice. He didn’t confirm Jeep plans to produce a full-electric version of the Wrangler. But he did note that, if Jeep were to deliver an EV Wrangler, they will go all-in — and create a better off-roader than the present model.

“I truly believe that if we do an electric Wrangler, sometime in the future, that would actually be a better Wrangler,” Allen told CarAdvice. “It would be more capable off-road. It has the ability to do things that we can’t do now.”

An eventual electric Wrangler makes a lot of sense. Electric vehicles translate well to off-roading, providing a ton of torque and a lower center of gravity than many gas-powered vehicles. Allen notes that an electric powertrain would give Jeep even greater control over individual wheels, improving off-road maneuverability and traction. Off-road EV startups like Rivian (when it finally begins production), could place further pressure on Jeep to both reduce emissions to zero and improve performance.

It’s also a change the Wrangler diehard will likely accept. The powertrain has never been essential to the Wrangler’s appeal; the standard engine is the 3.6-liter V6 Chrysler puts in pretty much every vehicle. Jeep enthusiasts accepted the four-door version with gusto; if an electric Wrangler looks like a Jeep and climbs rocks like a Jeep, expect enthusiasts (and cool parents) to arrive with their checkbooks open.

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