Product placement has been a staple of James Bond films practically as long as there have been James Bond films. Even in the novels, Ian Fleming’s super-agent was defined by the brands he used; the movies, however, have taken it to another level, partnering with companies to give products special placement in the hands of cinema’s coolest protagonist. Vehicles have long been a part of that: not just his Aston Martins, of course, but the AMCs of the 1970s, the BMWs of the 1990s and the Jaguar–Land Rover cars of recent memory have all taken featured roles alongside Moore, Brosnan, Craig and Co.
The latest Bond installment, No Time to Die, is no exception. And in addition to the usual complement of Omega watches, Aston Martins and high fashion, the film is also giving Triumph a chance to create what it calls “the first ever official motorcycle directly linked to the Bond franchise” — the Scrambler 1200 Bond Edition.
Mechanically speaking, the Bond Edition is identical to the regular Scrambler 1200 XE, packing the same 89 horsepower and 81 pound-feet of torque and six-speed gearbox. The Bond treatment gives the bike’s aesthetics a nice tweak, though, in the form of a bevy of blacked-out trim: black forks, black powder-coated swingarm and sprocket cover, black anodized shrouds for the fog lamps, black anodized grab rail, infills and sump guard. and black anodized rear and high-level front mudguard.
The leather seat is black, too, and produly boasts an embroidered logo to go along with the “007” logo on the lower side panel finisher. The TFT instrument panel also gets a unique Bond-themed start-up screen, in case you forgot what bike you have in the three seconds it takes to saddle up and start it. A stainless steel headlight grill, Arrow silencer with carbon fiber end caps, black rear wheel adjusters and machined front brake reservoir further separate the Scrambler 1200 Bond Edition from lesser Triumphs.
Just 250 examples will be made for the entire planet, each one coming with a unique pack that features a rucksack and a hand-signed letter from CEO Nick Bloor. Of course, you’ll have to pay $18,500 for the privilege. And even that might not be enough; the Triumph website says the bike is already sold out. Still, seeing as how they just announced the bike yesterday…you might as well at least ask, right?
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