The new BMW M3 and M4 are, suffice it to say, likely a bit more controversial than the Bavarian Motor Works likely would prefer. On the one hand, they check the enthusiast spec boxes: available manual gearbox, choice of rear- or all-wheel-drive, and all the performance technology that German engineers with a nigh-on bottomless checkbook can come up with.
On the other hand...there's that face.
Clearly, however, the new M3 and M4 front end wasn't shocking enough to put off Ronnie Fieg. The founder of New York-based lifestyle brand Kith is a longtime BMW aficionado; his grandfather owned and cherished an E30-generation M3, and gave Kith rides in it during his formative years.
No doubt in part because of all those fond memories, Kith and BMW are teaming up. The former is offering a array of collaboration apparel — 94 pieces of automotive-inspired clothing and accessories, including a $475 velour track suit — but it's the latter's contribution to the team-up that's the subject of this post: the limited-edition M4 you see below.
The Kith M4 is a BMW M4 Competition — the 503-hp version that only comes with an eight-speed automatic. (Sorry, stick shift fans.) The Kith Bimmer also features AWD, which becomes available on the M4 for the 2022 model year.
The 150 examples of the BMW M4 Competition x Kith that will be available to the public will come in three colors, all matte paint finishes: Frozen Dark Silver, Frozen Brilliant White and the Frozen Black seen here, which does the best job of disguising the new M3 / M4's giant nostrils.
The Kith x BMW collab marks the first time in history BMW has altered its iconic roundel logo for a partnership with another brand. The extra ring around the traditional logo features the BMW M colors, along with type detailing the collaboration.
Inside, the BMW M4 Competition x Kith offers multicolored trim in the BMW M colors of light blue, dark blue and red, as well as ambient lighting.
The Kith M4 also comes fitted with the new M Carbon seats, which are 21 pounds lighter than the standard-issue units. Just be mindful of the carbon fiber, uh, bulge during hard braking.
Kith details abound inside, with BMW-inspired Kith badging tucked in many places across the interior and specially embossed black leather trim coating many surfaces.
Even the M Carbon seats' illuminated badges have been replaced with Kith-specific logos.
If you want to park one of the BMW M4 Competition x Kith cars in your garage, you'll be able to pre-order one of the 150 examples on BMW USA's website soon. (The press release said the pre-order list would open on October 23rd, but as of this writing, there didn't seem to be anything on the website about it.) Pricing hasn't been announced yet, but we're guessing you might have to pay a premium for the Kith branding.
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