One benefit independent watch brands have over their corporate-owned competitors is that they can pretty much do whatever they want.
For example, if two small independent brands want to collaborate on a unique watch, there are no executive boards or shareholders from whom to get approval. Basically, if the two brands’ respective owners want the collab to happen, it’ll happen.
That’s how we end up with incredibly cool releases like the new Ming x J.N. Shapiro 37.06 Lightning, a sports watch featuring a one-of-a-kind dial that’s personally finished by the brands’ two founders.

Lightning flashes
Ming is a Malaysian-based brand (with much of its production happening in Switzerland) that is known for its futuristic, avant-garde designs and its innovative creations. J.N. Shapiro, meanwhile, is based in California and churns out highly traditional watches, with its hand-turned guilloché dials probably being its greatest claim to fame, though it’s also shown serious ambition by crafting a fully American-made watch.
On paper, the two don’t seem like natural partners. But look below the surface, and you’ll see two watchmakers deeply committed to quality and doing things their own way. They’re also both quite popular with enthusiast collectors, and they’ve even collaborated before. The two brands, along with another American indie, Fleming, are the founders of the Alternative Horological Alliance and previously jointly released a universal tantalum bracelet.





