Right now, Hyundai is hard at work creating its first truck for American audiences: the Santa Cruz. The new pickup should debut soon, and arrive later this year as a 2022 model year vehicle. We’ve seen it in concept form (pictured here and in other parts of the gallery), we've seen it testing under camouflage and Hyundai just offered a few more teaser images. But hard information about the Santa Cruz has been a bit more tightly sealed than, say, some of Ford’s recent releases.
Still, we're not operating in a complete information vacuum; we've managed to pull together some pieces of the puzzle. Here’s what you should know about the new Hyundai pickup truck.
It should look pretty darn cool. Hyundai appears to be keeping a lot of the initial concept’s suaveness while stretching it into a proper four-door vehicle. Hyundai's teaser sketches show the front looks a lot like the new Tucson, with lighting embedded within an expansive grille.
Autoblog recently obtained spy photos of the Santa Cruz interior (which we can't show here due to copyright reasons). It appears to draw heavily from the all-new 2022 Tucson crossover, pictured here.
Likely four-cylinder ones, since those make up most of Hyundai's lineup. We've read several guesses based on Hyundai’s product lineup: the related Santa Fe uses 191-horsepower and 277-hp turbocharged versions of Hyundai’s 2.5-liter inline-four; we’ve also seen Hyundai's 2.0-liter and 2.4-liter engines — or even the 3.8-liter V6 from the Palisade — thrown out as options.
Pricing should start in the mid-$20,000s. The all-new Tucson compact crossover starts at $24,950. The Santa Fe midsize crossover begins at $26,850. Somewhere in there should be a solid benchmark for where the Santa Cruz ends up. (Hyundai likes to offer a good value proposition, after all.) Judging from other segments, the Santa Cruz should be positioned a bit cheaper than midsize truck rivals, but more expensive than the Ford Maverick.
Hyundai has described the Santa Cruz market as millennial “Urban Adventurers.” Think young, outdoorsy people who are in the market for a robust, adventurous crossover, like the utility of the truck bed — and won’t get hung up on whether it should be called a "truck" based on its unibody construction.
Because you should give your 4Runner or Gladiator the fancy rubber it deserves.