
After 50 Years, This Sports Watch Icon Achieves Its Most Perfect Form
The Royal Oak's oldest competitor just threw down the gauntlet.

The Royal Oak's oldest competitor just threw down the gauntlet.

Oris teamed up with a Swiss organization to source gorgeous leather watch straps made from deer hide, each with a unique grain and tone.


It just keeps getting better.

One of Timex's earliest forays into digital timekeeping, the 1975 SSQ returns for the first time ever in all its retro glory.
By Jack Seemer

This pair of extremely budget-friendly (yet still exceptionally tough) timepieces honors a world-famous Edo period ukiyo-e artist.
By Sean Tirman

Swatch continues the Mission to Earthphase Moonshine Gold series with a gold-plated dial inspired by October's 'Hunter Moon.'

Plus, it's more than 250 times cheaper than the real thing.

Keep time with high horology's most notable new watches.
By Johnny Brayson, Brad Lanphear, Jack Seemer, and Sean Tirman

The first Swiss watch in space is back again, this time at a more reasonable price.

Unimatic has once again turned to the military watch history books for a remarkably cool iteration on the standard Modello Due.

The "Seitona" goes retro.

With styling that harkens back to the legendary 5000 Series, this watch is packed with athletic, fitness-focused features.
By Sean Tirman

Marathon's retro dive watch has finally arrived in the increasingly sought-after 36mm case size while maintaining its 300m water resistance.

This combination of looks, craftsmanship, functionality and wearability is unmatched.

Longines expands the Spirit collection with a democratically-sized, time-only take on the classic pilot's watch, with one (perfect) dial color.

Is this subtle beauty the best that the 5000 Series has ever looked? If not, it's pretty damn close.
By Sean Tirman

No, it isn't Lewis Hamilton.

Orient adds a beautiful new all-purpose time-and-date model to its lineup of ridiculously affordable automatic watches.

The new watch makes a pretty compelling case.