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"Overbuilt. Not overpriced." Perhaps a dig at a certain competing cooler brand, this slogan is at the top of RTIC's homepage, making its feelings on the state of the cooler industry immediately known. Whether you agree with the sentiment or not, RTIC does make some darn good coolers that provide a much-needed YETI alternative if you're looking to keep some cash in your wallet. Right now, RTIC is giving you the chance to keep even more of your hard-earned dollars by discounting some of its soft-sided coolers by up to 15 percent and a slew of more stuff (including drinkware and accessories) for up to 50 percent off so you can keep making the most of your summer.
Among the offerings are the best-selling Soft Pack Cooler, the 15-can Soft Sling Cooler and the Day Cooler. Plus, you can also save up to 50 percent on drinkware, like the brand's quality Water Bottle or Dog Bowl (for your furry friend). All in all, there are a solid handful of deals here that you need to check out before they're gone.
Editor's Picks: Best Deals Today

UP TO 60% OFF
Score up to 60% off summer gear with Backcountry's Summer Send-Off Sale.
Shop major deals on gear from brands like Smartwool, North Face, Patagonia and more.

$43 $37 (15% OFF W/ CODE AFTERPAYDAY)
With its beautiful design, handy magnetic Fidlock quick-release, an easily-detached yet secure d-ring and more, this is one of the best carabiner keychains around, period.

$279 $199 (29% OFF)
One of our picks for the best wireless earbuds you can buy, these ones have best-in-class noise-canceling tech, top-notch fidelity and a brand name to back both of those claims.

$290 $100 (66% OFF)
All-Clad makes some of the best kitchenware around. The problem? It's usually pretty expensive. But this fry pan set is at an all-time low price, making this an unmissable opportunity for home chefs.

$1,199 $1,099 (8% OFF)
Apple's tech rarely ever goes on sale, especially when its the latest and greatest, like this laptop. That means that even $100 off is a pretty great deal, which is what you'll find here.

$153 $59 (61% OFF)
If you want to look like Maverick, you're going to need a pair of aviator shades, and Ray-Ban makes some of the best, bar none. This modern take is also discounted by a huge amount.

$128 $96 (25% OFF)
A faithful recreation of one of the earliest modern sneakers, these actually precede both Converse and P.F. Flyers, making them the real OG of hi-tops.

$388 $308 (20% OFF)
If you're big on DIY home improvements, this DeWalt drill-driver kit could end up becoming your best friend. It's capable, reliable, convenient and has up to 33 percent more battery than the competition.

$45 $65 (31% OFF)
One of Patagonia's most popular pieces of apparel, these quick-drying, gym-ready shorts are rugged enough to survive all your outdoor adventures but they're comfortable enough for all-day lounging around the house, too.

$650 $247 (62% OFF W/ CODE SUMMERNAVIHAWK)
One of the most capable and reliable budget-friendly pilot's watches around — including chronograph, world-timer, tachymeter, radio control capabilities and so much more — this watch is an incredible steal at 62 percent off.

$40 $24 (40% OFF)
Our pick for the best overall headlamp you can buy, this one is bright enough to illuminate the darkest of nights but is also pared down into a comfortable, lightweight, hands-free package -- making it perfect for camping, running and all other nighttime activities.

$180 $90 (50% OFF)
Every man should own at least one chore coat, but this one has the pedigree and clout of Carhartt's streetwear-focused WIP offshoot. Plus, it's half off the normal price.

$120 $102 (15% OFF W/ CODE HIGHSKOOL)
One of our picks for the best bongs you can buy, this beautiful, minimalist offering from Session goods is made from sturdy borosilicate glass and has silicone accents, making it as easy to use and clean as it is good-looking.

$90 $80 (11% OFF)
No outdoor adventure would be complete without a folding chair — but what about one that rocks as well? Right now you can score the best rocking camping chair for $10 off.

$150 $90 (40% OFF)
During the summer, it's important to have items that can travel with you. This cooler backpack from Backcountry's in-house gear brand, Stoic, is the perfect addition to a beach or camping trip.

$1,999 $1,599 (20% OFF)
Rad Power Bikes is offering $400 off select e-bikes, including the RadRover 6 Plus. This bike is the brand's best-looking fat tire model to date, boasting hyper-responsive hydraulic brakes, a user-friendly two-part display and more.

$85 $70 (18% OFF)
One of the brand's more affordable shoes, these New Balance sneakers boast a classic look and a lightweight foam footbed that molds to your feet. And now you can get the 574 shoes for an even better price at $15 off.

$240 $180 (25% OFF)
A quality cast iron will cost you, which is why this Staub deal from Williams Sonoma is so enticing. Right now, you can score this 11-inch enameled skillet in four different colorways for up to $60 off.