In a scene from the 2012 James Bond film Skyfall, leading man Daniel Craig stalks an assassin through a high-rise in Shanghai. In the action-packed sequence, Craig wears a dark tailored peacoat, deviating from Bond’s iconic black-tie attire. The peacoat, it turns out, was made by Alabama-based designer Billy Reid and was a personal favorite of Craig’s long before the movie was produced. “Daniel was a customer and had purchased the peacoat, a couple of years before he started filming the movie,” Reid told GQ a few years ago. “And he just loved the coat. And when they started filming, he said, ‘I want to wear this coat in the movie.'”
After Skyfall hit theaters, Billy Reid saw the style surge in popularity, and six years later, the wool-blend coat is still a staple of the brand’s outerwear collection. Made in Italy, the double-breasted coat features a tailored fit, horn buttons, a single vent and leather detailing under the collar. Normally $695, the Bond Peacoat (named not for the films, but for the brand’s store on Bond Street in New York City) is on sale now at East Dane and costs just $522. For a quality coat that’s good enough for the silver screen’s top spy, that’s quite the deal.
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