What if I told you the most affordable way to land a top-shelf, classic British farm coat had nothing to do with Barbour? Well, almost nothing.
The Regent Jacket from Alex Mill is a waxed-cotton masterpiece that iterates on the Barbour Bedale blueprint with a few small but impactful tweaks. Best of all, it is currently available in all sizes and two fantastic colors for only $199.

Welcome to Shop Smarter: A series dedicated to highlighting not just what’s on sale, but why it’s worth owning. Discover more here.
Alex Mill is a New York brand helmed by Mickey Drexler, the man who made Gap and J.Crew household names while founding Old Navy and Madewell, and his son, Alex. It is a relatively small operation, which allows the Drexlers and their team to focus on quality and attention to detail.
Much like Gap in the 1990s and J.Crew in the 2000s, Alex Mill is focused on staple pieces that anchor a wardrobe and will look good for generations. Classic, time-tested pieces like the British farm jacket.





