The fitness world is festooned with brands that started out with one foundational product before broadening to encapsulate so much more. Nike’s waffle runners, Gatorade’s lemon aid, Lululemon’s yoga pants, to name a few. Now joining that club: Theragun, which has launched a new line of CBD products alongside upgraded percussion massagers and rebranded accordingly as Therabody.
There’s a lot to process with what the brand is calling the biggest news in company history, but we’ll try to hit the major bullet points here.
New Percussion Massagers
The fourth generation of Theraguns boast Quietforce Technology, meaning deep muscle relief at a volume closer to a whisper than a shout. There are three new guns — the Pro (pictured above), Elite and Prime — to serve athlete needs at every price point, and all pair with an app for strategic recovery and progress tracking. Perhaps in response to Hyperice’s Hypersphere, there’s also the Theragun mini, a pocket-sized massage option that can go anywhere you do.
New CBD Line
Therabody took its time embracing this trend, spending 18 months researching and developing products, eventually receiving the USDA Certified Organic CBD seal of approval. Based on the brand’s history of reliability and quality, we have more faith in this stuff than some of the fly-by-night launches that unfortunately litter the market right now. The TheraOne line, as it’s called, includes a warming pre-workout lotion (pictured above), a cooling recovery lotion, a body balm, a massage oil and a sleep tincture to help you get quality rest after a hard day’s work.
Given that brand has now expanded beyond massage guns — there’s also a yoga mat and smart foam roller with vibration tech — it only made sense to rebrand. Hence the transition to Therabody. Note that the beloved percussion massagers will still be called Theraguns. Given their immense popularity, it’s good to see that nomenclature will continue to be part of a growing company with so much promise.
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