Fragrances
The Best Style Releases of 2025: Levi’s, Carhartt, Barbour and More
A countdown of the best new jackets, streetwear, sneakers and more.
This Rustic Cologne Borrows Sweet and Smoky Notes from an Unlikely Source
You no longer have to drink Elijah Craig to capture its heavenly aroma. Plus, another cultural phenomenon gets the Lego treatment, this cheeky dress watch sorts out an age-old dilemma and more.
The 10 Best Men’s Fragrances of the Year, According to Experts
At the 2025 Fragrance Foundation Awards Ceremony, these bottles took home the top honors.
A Fan-Favorite Fragrance Brand Reimagines Three Classic Colognes Your Grandpa Would Have Worn
D.S. & Durga is known for its unconventional approach to fragrance — a fact that only makes its latest collection even more unexpected.
My Go-To Summer Fragrance Is Kinda Weird. That’s Why I Love It
If you want to smell great during the warmer months, look to the fig.
Pharrell Williams Worked with a Legendary Perfumer for His First Louis Vuitton Fragrance
Pharrell Williams will hope his first fragrance for Louis Vuitton has staying power.
The 6 Best Men’s Fragrances of the Year, According to Experts
At the 2024 Fragrance Foundation Awards Ceremony, these six bottles took home the top honors.
Creed Aventus: Why Is This Best-Selling Cologne So Popular?
Creed previously supplied its scents to royals and nobles. Now, it sells a number of super-expensive eau de parfums — like Aventus.
The Rules You Need to Follow When Picking Out a Signature Fragrance
Your go-to scent can leave a lasting impression on others, for better or worse. Let's make sure it's the former.
The 7 Mistakes Men Make When Shopping for Cologne, According to a Pro
The wrong fragrance can be a foul-smelling misstep. Avoid these errors when shopping for your next scent.
This Cult-Favorite Le Labo Fragrance Is Now Available at Costco
Members get the discounted price on Le Labo Santal 33, making it nearly $100 cheaper than anywhere else.
The Most Iconic Men’s Colognes from Every Decade
From Chanel’s reference chypre to Creed’s conquering Aventus, these are the most popular fragrances from every decade since the ’50s.
This Is the Cheapest Way to Make Your Own Custom Cologne
Olfactory NYC offers a fully custom fragrance experience, in-store or online — but with guardrails, of course.
Dr. Squatch’s New All-Natural Colognes, Ranked
We put the brand's first-ever fragrances — Woodland Pine, Glacial Falls and Fireside Bourbon — to the test.
This Expensive Scent Diffuser Looks — and Works — Like a High-End Speaker
Devon Ojas and Ben Gorham worked on this bright blue horn, which diffuses oils into a room just like a speaker would sound.
These New Colognes Smell Like America’s Best Bar
"You smell like a bar." Yeah, that's the point.
Sabah, the Beloved Leather Footwear Brand, Just Dropped a Cologne
Sabah Bois is Sabah's scent-making debut — and the bottle comes with a nod to its origins.
6 Warming Scents to Wear This Winter
These smoky scents are an antidote to the winter lull.