For over 60 years, Snow Peak has been the go-to outdoor lifestyle brand in Japan. Snow Peak, know for its camping gear and clothing, has been building a new following in the US for the past two decades. Since 1999, the brand's US operations have been based out of Portland, Oregon, and it's where the brand will be debuting a new flagship location.
Dubbed HQ4, the flagship is a 15,000-square-foot, two-floor building comprising retail, office and restaurant spaces. During its grand opening celebrations, between September 11 and 13, those in the Portland area are invited to visit the new location and partake in Snow Peak's "Dwell Outdoors Together" initiative.
"As COVID emerged as one of the defining crises of our generation, time outside with a small group of loved ones provides the moments of respite so many are longing for," Matt Liddle, Snow Peak USA's chief operating officer, said in a press release. "Snow Peak creates products and experiences that help people to spend more quality time outdoors-whether in the backyard or the backcountry-and that’s resonated with consumers through this crisis."
For those who can't make it to HQ4, here's what Snow Peak's new space looks like.