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Almost All of Target’s New Household Essentials Cost Less Than $2

Target is your new destination for toilet paper, lotion, soap and everything else you buy, run out of and need to re-stock.


Target is the purveyor of a lot of great value products. The retailer has expanded its in-house brands to include great-looking (and surprisingly durable) furniture, a homeware line that makes, among other things, the best cheap bed sheets I’ve ever tested and is about to be your go-to for all the unexciting essentials.

Launching this Sunday (October 14), Smartly is a new Target brand with a keen focus on the disposable items on constant re-stock in your home — toilet paper, hand lotion, lunch bags, straws, ziplock baggies, laundry detergent, napkins and another 65 or so options, and most are $2 or less. And, in classic Target fashion, the stuff doesn’t look too garish or out of place.

The full line of products will continue to roll out after this weekend’s launch, and will be available online, in-store and through Target’s automatic refill program, Target Restock.

Learn More: Here

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Assistant Editor, Home and Design Will Price is Gear Patrol’s home and drinks editor.
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