Cookware brand Equal Parts isn’t trying to make peak performance cooking equipment. It doesn’t want to be a direct-to-consumer All-Clad and it doesn’t make a big deal of how much money you save buying directly from them. Instead, Equal Parts, the first brand under the Pattern umbrella, makes pots, pans and kitchen gear for people who don’t know the difference between a sauté pan and a skillet.
Pattern co-founder and chief creative officer Emmett Shine and Equal Parts general manager Tyler Sgro started with a simple task: create a cookware company that got people who aren’t cooking into the kitchen.
“Not a lot of people actually know what poaching is versus frying, searing, blanching and so on. If you didn’t grow up in a kitchen, those things are intimidating,” Shine said. “What does the home cook want? What’s something they’re actually going to use?”
The culmination of years of research, data collecting and testing, Equal Parts’ beginner-friendly cookware collections are here.
Equal Parts murdered-out “Big Pan” in action.
Sgro and Shine say every feature is tied to pain point with traditional cookware. The cookware is aluminum because it’s lighter and heats faster than steel, and it’s coated in a ceramic mixture that cleans up easily and heats evenly. Everything from the pots and pans to the mixing bowls are designed to nest, making cabinet space less of an issue, and every item is dishwasher-safe. Even the vocabulary is edited for simplicity — “big pan” instead of sauté pan, “small pot” in place of saucier.
The brand even goes as far as offering an 8-week text-based “coaching” package with every cookware set. Buyers can text coaches cooking-related questions seven days a week, from simple recipe queries to custom meal advice based on what ingredients are on hand.
“Our intention was not to be another pro-sumer brand, it was to focus on the millions and millions of young adults in America who have worked hard, live in a space that’s not as big as they’d like and have less skill in the kitchen than they’d prefer,” Shine said.
Equal Parts products are available in sets starting at $249. Sets may include anything from a few pieces of ceramic-coated aluminum cookware or an entire kitchen suite.
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