Known for its vacuums, in recent years Dyson has expanded into a number of other home good categories. Its best effort is likely air-purifying fans, a category that somehow manages to be less exciting than vacuums.
What the brand calls “air multipliers” are essentially fans and air purifiers built into the same device, allowing them to both collect and clean air while circulating it throughout a room. All its air-purifying devices also fire real-time air quality feedback into the Dyson Link smartphone app, including granular volatile organic compound (VOC) levels and historical data.
According to the brand, its largest fault was a lack of means to destroy formaldehyde, a common household VOC that can, at higher densities, irritate the eyes, nose, throat or skin, according to the Centers for Disease Control and Prevention. Dyson’s current lineup was able to capture but not destroy formaldehyde; in order to solve this problem, Dyson simply added a new filter that fits under the current filter that is able to destroy the particles.
The formaldehyde targeting fans, dubbed Dyson Pure Cryptomic, will be available later this month starting at $650.
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