Customized Dog Treats Could Take Over Pet Care

Dogs are getting into the online bespoke business.

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These days, you can personalize everything in your life. Protein powder. Skincare. And, now, dog treats.

Dandy is a new online pet wellness company making treats tailored to your dog’s unique needs. Just take a quiz on Dandy’s website and the company will create the best concoction for your pooch.

Through machine learning, algorithms and realtime feedback, Dandy continually updates and evolves your dog’s formulation until it’s a perfect match. Dandy also ensures that dog owners know what’s in their treats along with why those ingredients were chosen for their dog. A list of ingredients, which include things from wheatgrass to salmon oil, can be found on its website.

Dandy hopes to bridge the gap between dog owners and veterinarians by making it easier for owners to give their dogs the custom treatment they would typically only receive from in-person consultations. The company even tries to offset its carbon footprint by making its packaging compostable and by using sustainability sourced products

The treats start at $1.35 a day and are available now.

Learn More: Here

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