These New Frozen Dinners Are for Try-Hards (in a Good Way)

Ipsa’s frozen meals are for food snobs who don’t have time to cook a full meal every night.

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From a brain behind Chipotle and Blue Apron, plus a former chef at NYC’s Grammercy Tavern, Ipsa is a new frozen meal purveyor taking lazy weeknights to another level.

The company’s menu is atypical for frozen meals — think yellow mole stew, pozole rojo, beef and kimchi stew, charred pineapple pibil and so on. Prices fall between $8 and $12 per serving, and preparation ranges from heating up stew in a pot to more involved meals like ragu bolognese. The biggest downside? For now, Ipsa only delivers to select neighborhoods in Manhattan and Brooklyn. According to replies on the brand’s Instagram account, it hopes to expand its delivery service soon.

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