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Is It Possible to Make a Legitimately Cool Window A/C Unit? Apparently So

Air conditioners get the DTC treatment.


Summer’s around the corner, which means, for city dwellers, the low hum of window A/C units are about to be as a part of an apartment as running water. July, a new direct-to-consumer air conditioner brand, is releasing units that aren’t eye sores and aim to cut down on emissions.

July’s A/C units cool with a refrigerant called R32, which the brand claims reduces harmful emissions by 66 percent and energy use by 10 percent (compared to the average A/C unit). While R32 isn’t new, and has been pushed as the better refrigerant for air conditioners for some time now, July will also be planting a tree for every unit sold.

The looks are immediately apparent, too. Comparing July’s units to popular window units, it’s clear the company placed a premium on beautifying (or at least de-uglying) the air conditioner. Instead of the classic, almost medical look of the status quo, July’s versions come with a choice of matte, fabric or wood finishes. They opted to skip the glowing lights of onboard control panels, too, instead opting for app-based control (and smart assistants).

The air conditioners will come in a 6,000 BTU model ($349) and 8,000 BTU model ($399). For now, you can sign up for a waitlist and save 25 percent (and free installation if you live in NYC). Units are expected to be released at the start of summer.

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