Much as some of Harbor Freight’s products take off because of their novelty (looking at you, Mini Toolbox and Magnetic Tool Mat), there are plenty of others that do so because of their ability to undercut the competition.
Icon’s ratchets are a perfect example. Sure, they command a cult-like following, but it cuts deeper than branding, as they do manage to bring impressive features at a more attainable price point than rivals (especially when you factor in frequent sales).

It’s for this reason that the retailer’s next tool release has the potential to be a hit. Being a part of the updated G2 ratchet series, they bring a significantly improved design, and that’s just the start of the appeal.
Following up on SEMA promise
I’m talking about the new ratchets that Harbor Freight previewed on Instagram last week. Following an initial reveal at SEMA 2025, the retailer has finally started to roll out some of the announced additions.





