Hey Artie Starrs, got a pen? I know that as Harley-Davidson’s recently installed new CEO, you’ve probably got your hands full, but I have a hot tip that’s right up your alley.
After all, you’re looking to revive the soul of the brand and welcome a whole new generation of motorcyclists, right?

“When we were attracting young riders, there was immense joy,” you said at the brand’s Q3 presentation. “There was a tongue-in-cheek attitude. There was a playfulness in the work. And you can expect some of that to come back.”
I am sure some of that energy will return with the sub-$6,000 bike and the more approachable cruiser you all are working on for next year.
My advice? Add your own version of something like the darkly dazzling new Moto Morini Rumble to the lineup, and that beautiful bobber will sell so fast your heads will spin.






