Fifty years ago, BMW made American motorcycling history. In addition to rider Steve McLaughlin taking the win in the first AMA Superbike race ever held, teammate Reg Pridmore went on to clinch the inaugural AMA Superbike Championship.
Moreover, all three top spots in the standings went to BMW riders that year, and, as the series is based on production bikes, the AMA wins put the brand’s capabilities on full display.
Against a field of lithe Ducatis and powerful Japanese inline-fours, the stately German boxers had managed to dominate.

For this reason, 1976 is a year BMW calls “one of the most remarkable milestones in [Motorrad’s] more than 100-year history.”
It’s a moment that allowed the brand to shake off its gentlemanly associations and establish a true performance presence.
Now, in celebration of the occasion, the Motorrad division has unveiled a new custom that’s loaded with Daytona-inspired details.







