From Jim Farley and Akio “Morizo” Toyoda to Christian Von Koenigsegg and Mate Rimac, the automotive industry is full of executives who are true dyed-in-the-wool car enthusiasts. For those with gas running through their veins, it’s the mark of a company that’s in touch with, well, what actually matters.
While the two-wheeled world hardly gets the same share of the limelight, that’s not to say that motorcycle brands are without their own hotshot CEOs.

Just take Ducati, for instance. Amidst the dust and chaos of this year’s Biltwell 100, North America frontman Jason Chinnock repped the brand in the best way possible: atop a vintage 1971 Ducati 450 R/T Desmo.
A bevel built to compete
Not only that, but it was a bike that he himself worked to restore. Having started the project earlier this January, Jason Chinnock set his sights on competing in the Biltwell 100 as a celebration of Ducati’s centenary.




