This New Subscription Service Is Like Netflix for E-Bikes

What we know about Dance, the intriguing urban cycling concept from the founders of SoundCloud.

dance subscription bike service
Dance

Two things that are all the rage in the age of coronavirus: subscription services and e-bikes. So it was perhaps only a matter of time before some enterprising folks decided to combine the two. Which brings us to Dance, a new subscription-based e-bike program from the co-founders of SoundCloud.

The brainchild of Eric Quidenus-Wahlforss and Alexander Ljung — plus Christian Springup, co-founder of web design startup Jimdo— Berlin-based Dance brings to mind a buzzword we seem to hear a lot lately: frictionless. Aware that most e-bikes are expensive, high-maintenance and vulnerable to theft, these gents see advantages to e-bike access rather than ownership.

While they haven’t revealed too many details yet, you can sign up for the waitlist at the slick-looking Dance website, subscribe for €59 ($68) per month and (eventually) a concierge service will deliver an e-bike to you within 24 hours. Dance handles all the maintenance and will replace any stolen bikes, too.

dance subcription e bike service
Dance

The bike itself features a 250w rearhub motor, belt drive and removable downtube-based battery with 45 km (28 miles of range). A global rollout is planned, and it will of course pair with an app, like everything else these days.

This news leaves a lot of questions unanswered — When will it launch and where? How does the bike really stack up against alternatives? Is there a coffee cup holder?? — but it’s a cool idea from people with pedigree. So we’ll be keeping an eye on all the, ahem, Dance moves in the months to come.

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