Today, J.Crew and New Balance announce the latest addition to the ever-growing athleisure collaboration: a classic sneaker re-imagined with inspiration from the National Parks. The timeless 998 style takes its color cues from Crater Lake (home to the deepest lake in the U.S.) and Death Valley (the hottest and dryest National Park). And with the sale of each pair, $10 goes to the National Parks Foundation, which is always needed.
The brands sent photographer Bryan Dougherty and filmmaker Caleb Diaz to the parks to capture each shoe in the place that inspired it — and they look pretty rad. The muted tones of the shoes pop against the monochromatic elements of the snow and sand.
Made in the USA (New England to be slightly more specific), New Balance’s 998 model provides a casual sneaker option that’s going to support you for all day wear thanks to its signature cushioning.
In stores, the shoes are packaged in National Parks-inspired boxes decorated with trail names and mountain ranges. Look for them online starting January 26 for $180.