Even as we continue to mourn the passing of snowboard pioneer Jake Burton, his spirit lives on. The latest example? The brand’s recently dropped 2020 Mine77 collection, which is jam-packed with whimsical styles, interesting ideas and fun crossovers. Highlights included a fast-moving Beastie Boys collab, some crazy socks, and best of all, a bunch of floral printed gear that we can’t stop ogling.
We know, we know, it’s not for everyone. But if we had a couple grand just gathering dust in a cluttered desk drawer, we would definitely splurge on this stuff because not only is it eye-popping AF, it’s technical too.
Both the 3L Gore-Tex 8-Pocket Bib Pant and 2L Gore-Tex Lightweight Jacket are waterproof, breathable and packed with handy pockets for stashing whatever you might need on the mountain. Meanwhile, the Merino-Lite Reversible Insulator is the perfect midweight piece that makes a splash around town. And the Stretch Technical Shirt and (Bib friendly) Stash Pant layer nicely but are also perfect for lounging around the house after a long day on the slopes.
Last but certainly not least, the Full Grain Leather StepOn Boot is not only gorgeous, it also boasts the latest iteration of the brand’s revolutionary StepOn tech, allowing you to get in and out of your bindings quicker and easier than ever before. That means more laps, more boarding and more fun. Isn’t that what it’s all about, after all?
Pro tip: Shop now, this stuff is selling like Vermont maple syrup-topped hotcakes.
The best way to catch up on the day’s most important product releases and stories. Read the Story