Consumers are looking for faster, lighter footwear that can pull double duty on the trails, streets and everywhere between.
According to the Outdoor Industry Association’s 2025 Consumer Trends Report, casual and active lifestyle participants now account for more than 90 percent of outdoor market spending, even as hiking participation continues to reach record highs.
Brands are listening to the demand, and the latest demonstration comes in the form of Salomon’s new collaboration shoe with Copenhagen-based Pas Normal Studios.
The Pas Normal Studios x Salomon Grvl Concept is designed to easily transition between roadways, mixed terrain and rugged off-road environments.

Built to roam
The Grvl Concept is not a completely new silhouette; Salomon released its gravel-specific shoe on May 6th, positioning the new model as a road-to-trail hybrid with a high stack height, performance foam, full-length carbon plates and outsoles inspired by gravel bike tires.






