This May Go Down as the Most Important Yeti Release of 2025

The outdoor brand dedicated to making every moment a premium experience debuts a leakproof travel mug built for anything.

Three YETI insulated mugs in white, red, and light gray with handles, placed on a wooden surface against a brown wooden background.

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By Hayley Helms

Published December 27, 2025

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According to Yeti’s latest earning reports, drinkware under the Rambler series now makes up the majority of the brand’s sales.

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That’s quite a statement when it comes to the brand redefining what a “premium” outdoor experience means, and it explains the significance of Travel Straw Mug, which could go down as the most important Yeti release of the year.

White YETI insulated tumbler with handle and lid on a wooden surface, surrounded by black hex dumbbells. — The ability for the straw to be flipped up and down aids in the leakproof design of the new Travel Straw Mug.

Although unassuming upon first glance, the Travel Straw Mug is a totally new design for Yeti.

The handle has been overhauled for increased comfort and a better gripping experience, and it’s designed to fit securely into your vehicle’s cupholder.

Athletic person in blue workout clothes sitting on gym floor drinking from a white insulated tumbler. — The straw lid can be easily flipped up for quick hydration breaks.

Most importantly, Yeti’s new release is notable as the brand’s first-ever 100-percent leakproof straw in a Travel Mug format, thanks to its lid, which was designed to allow the straw to be folded away when not in use, ensuring no precious sips escape.

In other words, Yeti hydration is more accessible than ever — and when it comes down to it, being able to trust your drinkware can keep up with travel, commuting and daily use is pretty damn premium.