
The 50 Most Popular Swiss Watch Brands
Rolex is obviously number one, but there are plenty of surprises.

Rolex is obviously number one, but there are plenty of surprises.


You're my boy, blue.
By Johnny Brayson and Zen Love

From $30 to $999, these are the best watches to get when you don’t want to spend a fortune.
By Johnny Brayson, Zen Love, and Andrew Connor

High-flying style for less.
By Zen Love and Johnny Brayson


The legendary Universal Genève will finally make its long-awaited comeback.

The decade that defined the tool watch, and the pieces that made it happen.

Few watches that aren't the Omega Speedmaster have the bona fide moon-walking chops of Bulova’s Lunar Pilot.
By Chris Wright

Watches from Swatch, Bulova and others offer the versatile appeal and technical feel of the Speedy for far less scratch.
By Zen Love and Johnny Brayson

Whether a classic flieger or an automatic GMT, there's a pilot's watch out there for the fighter jock in everyone.
By Zen Love and Chris Wright

Get ready to travel — or at least track multiple time zones right from your wrist.
By Oren Hartov and Zen Love

Whether you have $15 to spend or $150,000, there’s a watch here to accompany you on life’s adventures.

Casio makes a rugged G-Shock in just about every color and for every type of person.

From field watches to divers to dress watches and more.
By Zen Love

As a young pilot, Abingdon Mullin wanted a watch that didn’t exist. Now her company creates fashionable tool watches for adventurous women (and men), with a larger mission in mind.

Watches were mostly dressy affairs until 1953.
By Zen Love

There are incredible values to be had at the sub-$5k mark from a wide array of brands.

Here are the most important Hamilton collections and models, including solid, entry-level luxury watches for any purpose.
By Zen Love

Watches with serious specs and mean looks are plentiful, but modern military watches are quite different from issued ones of the past.
By Zen Love