Seiko
Seiko’s Iconic Field Watch Gets the Royal Treatment
The Prospex Alpinist automatic field watch gets a stunning "Edo purple" dial in celebration of Seiko's 145th anniversary.
Seiko & Honda Team Up for a Very Japanese Affordable Field Watch
A wearable tribute to a motoring icon.
The Best New Seiko Watches of 2026 (So Far)
From the new Marinemaster and affordable dress watch gems to the company's most advanced mechanical watch ever, these releases have defined Seiko's year so far.
Seiko Refines Its Signature Affordable Dress Watch with a Crowd-Pleasing Update
What time is it? Cocktail time.
Seiko’s Digital Space Watch Embarks on Completely New Territory
The watchmaker enters its G-Shock era, proving retro timepieces can be playful and classy at the same time.
Seiko May Have Just Accidentally Revealed Its Next Big Brand Bet
Seiko has recently filed notable trademark applications in the US and abroad — and given its track record with King Seiko, the speculation surrounding it makes plenty of sense.
Seiko’s Affordable Everyday Watch Gets a Crowd-Pleasing Update
It's the most versatile version yet.
Seiko’s Affordable Dive Watch Icon Suddenly Looks Better Than Ever
Is it still turtley enough for the turtle club?
Seiko’s Super Watch Dials Up the Fun with a Pair of Stunning Summer Editions
Crystal green (and pink) persuasion.