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The Biggest Spring Splurge Is the Drug Rug

From the Elder Statesman, Alanui, Amiri and more.


One of the most recognizable counter-culture garments, the drug rug, got a major refresh this spring. The relaxed knit hoodie has been a staple of alternative groups since the ‘70s when American surfers brought the style back to California after wave hunting on the Baja Peninsula (hence the term Baja hoodie). And while you’d be equally likely today to find the Central American style at a Dead and Co. concert as you would on a Pacific beach, you’d also, more surprisingly, see it gracing the racks of the country’s top luxury stores.

Brands have recreated the laid-back garment in high-end materials (think: cashmere) and the prices reflect the substance — they differ by orders of magnitude. Though the mash-up of high and low is nothing new in the fashion world, it has, perhaps, never been quite this cozy. Check out a few of our favorite options below.

Faherty French Terry Hoodie Poncho

Made from incredibly soft cotton terry, this Baja hoodie is both incredibly comfortable and easy to take core of. It fits true to size and is machine washable and dryable — essential if you’re wearing it to the beach.

Buy Now: $218

Frye Baja Hoodie

This earth-tone cotton hoodie has an oversize fit and comes in two sizes: S/M and L/XL. The brand recommends you dry clean it when it gets too dirty as to preserve the knitting.

Buy Now: $298

Vince Boiled Cashmere Baja Hoodie

Made from 100-percent boiled cashmere, this hoodie features a kangaroo front pocket and a ribbed hem and cuffs. The dense knit is both warm and breathable, perfect for cool weather.

Buy Now: $595

Amiri Striped Hoodie

While this Baja hoodie references the shape of the classic style, it’s color palette is decidedly more far out. Made from cotton, this mid-weight knit features vertical black stripes and a wild tie-dye pattern of blue, hot pink and yellow.

Buy Now: $1,190

The Elder Statesman Baja Pullover

This 100-percent Mongolian cashmere hoodie is knit in Los Angeles and features black, yellow, green and blue stripes. Intentionally oversized, the features a front pouch pocket and faux-drawstrings.

Buy Now: $2,195

Alanui Striped Cashmere-Blend Hoodie

Made in Italy, this Baja hoodie is knit from a blend of cotton and cashmere. The mid-weight relaxed style fits true to size and features an open drawstring hood and front pouch pocket.

Buy Now: $2,390

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