The story of the Adizero, really, begins in a hotel.
The night before Haile Gebrselassie broke the 2:04 barrier in the marathon, the Ethiopian runner was handed a new pair of shoes that Adidas thought he should try.
Gebrselassie allegedly ran up and down the hallways of where he was staying, deciding right then and there that he would wear them to race the Berlin Marathon the following morning.

Nearly 20 years later, the Adizero lineup continues to dominate professional running, racking up more than 150 wins at variety of distances.
As for the specific shoe Gebrselassie raced in, it’s still around. Only it’s much more stylish than he probably remembers.








