Six Mexican Brands You Should Know About

Mucha Carne, Unmarked, Hermanos Koumori, and more.

clothing
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Staying on top of what's in locally is a far more manageable feat than understanding scenes across the pond or past the southern border. However, the Internet has made accessing the menswear scene in Mexico City or the shirtmakers on Savile Row or the boot-making industry in Léon easier than ever. And, to be frank, you should be shopping from these independent brands over fast fashion stores anyway.

So, set your sights on a region and get to know the burgeoning brands there. Let's look at Mexico, for example. In Oaxaca, there are artisan communities crafting American workwear out of vintage Mexican materials. In Mexico City, a bar-barbershop-boutique sells cowhide brogues of the utmost quality. In Léon, long-standing traditions inform modern booting silhouettes. This isn't an exhaustive list detailing every brand there is to know from each of Mexico's 32 states. Not even close. Instead, this is a starting place, a sampler to whet your appetite, a thread to pull. Six interesting Mexican brands spanning the outdoor industry, the psychedelics space, streetwear, and beyond.

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Mucha Carne
two men and two goats
Mucha Carne

From: Mexico City, Mexico

Founded: 2020

Focus: GORP/Outdoors

About: Although the brand caters to an outdoors-savvy clientele, Mucha Carne also makes clothing for "internal trips," aka spiritual flights piloted by substances like acid, LSD or mushrooms.

Each item in the Mexico City-based brand's catalog receives a name that references a person pertinent to psychedelics: a foldable trucker hat cut from water-resistant nylon that's named after María Sabina, a Mazatec sabia who introduced Westerners to Mexican ceremonies involving Psilocybin mushrooms; a micro water-resistant ripstop pant (with a fidlock buckle and Japanese buttons) named after Terrence McKenna, an author, lecturer, and notable proponent of psychedelic substances; a not-so-subtle pair of bottoms with hidden pockets and embedded stretch called Psylocibin; a heavyweight belt with a magnetic buckle that name drops The Doors of Perception, a book about mescaline trips, author Aldous Huxley; and a Kangaroo pocket-equipped shirt that honors LSD creator and magic mushroom pioneer Albert Hofmann.

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Sabina Green Combo Foldable Hat
Shrooms White T-Shirt
Casa Caballeria
cc
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From: Mexico City, Mexico

Founded: 2014

Focus: Footwear

About: A retail store with its own in-house footwear and apparel lines, Casa Caballeria was founded by Eduardo Dubost. Balancing Mexican design and eclectic, international influences, the shop acts as a barber, retailer, and bar.

The store is best known for its footwear, an eponymous collection of boots and shoes constructed from cowhide leather uppers, pig skin liners, and rubber soles. But that's not all. One-off originals — tops, bottoms, accessories and beyond — they've made appear on the site, and in the shop, often.

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Bota Teo
Zapato Agustin
Graziano and Gutiérrez
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From: Oaxaca, Mexico and Portland, Oregon

Founded: 2020

Focus: Workwear

About: Originally launched as a part of co-founders Sam Graziano and Alejandro Gutierrez's senior thesis, Graziano and Gutiérrez is a slow fashion brand dedicated to showcasing Mexican craftsmanship and classic workwear silhouettes. Focused on "providing a platform for Mexican artisan work, transparency and education, and environmental responsibility," the duo designs seasons with only a few items, each handmade in either Oaxaca or Chiapas by artisan communities the company's established long-term manufacturing partnerships with.

"The goal is to create pieces to preserve, honor, and share the incredibly rich heritage of Mexico while also providing a platform for the artisans’ work to shine," the brand's founders explain. "Working directly with these communities allows us to provide consistent fair-work and pay for them and teach our customers about Mexican traditions at large and, specifically, the communities that weave the fabrics used to make the clothing."

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Miel Chore Coat
Graziano and Gutiérrez
Verde Work-Pant
Graziano and Gutiérrez
Hermanos Koumori
man wearing hermanos koumori blazer and pants
Hermanos Koumori

From: Mexico City, Mexico

Founded: 2018

Focus: Streetwear

About: "If we just look at it from the outside, Hermanos Koumori is a contemporary streetwear brand based in Mexico City, but for us it is much more than that," co-founder Alex Leon tells us. "We [Leon and co-founder Alejandro Sandler] see it as a studio that has the versatility to move through different areas like art, objects, literature and graphic design to name a few. We are passionate about stories and narratives, that is why for each one of our collections we create a fictional universe that helps us with the inspiration behind them."

Hermanos Koumori's collections have focused on a fictional airline imagined by a Mexican novelist, ancient running clubs, baseball and beyond. The clothing's streetwear-leaning — suit separates made from ripstop fabric, natural cotton vests — but sensible still. Best of all, it's designed to withstand everyday wear.

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PRH Blue T-Shirt
Hermanos Koumori
El Viajero Dark Olive Pants
The Pack
the pack
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From: Mexico City, Mexico

Founded: 2015

Focus: Luxury

About: Founded by Mexico City-born designer Patricio Campillo, luxury label The Pack reinterprets traditional Mexican menswear for a modern audience. Referencing how Charros (aka horsemen) used to dress, Campillo creates uniforms for Charros today: embellished jackets, flared pants, and embroidered footwear.

Preserving and challenging tradition, he plucks pieces from the past and tweaks them, freeing them from constraints imposed by gender identity. Campillo isn't only socially conscious, though. He's grown The Pack while maintaining commitments to both sustainable sourcing and artisan craftsmanship, adhering to fair trade standards for both.

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La Shiny: Washed Denim Jacket
Linen Charro Mules
Unmarked
archie 01 grm ripple armagnac shoe
Unmarked

From: Léon, Mexico

Founded: 2011

Focus: Footwear

About: Hugo Fonce, designer for Unmarked, wants to spotlight craftsmanship found in Léon, Mexico, the country's footwear capital. For Unmarked, lemon-wood pegs, invisible channels, leather-lining and intricate embroidery are details inherent to the brand.Emphasizing quality and aesthetics, every release is timeless in two ways: most are resoleable, thus prolonging their lifespan, and most are classic men's styles with little chance of ever falling from favor. It's hard to overstate how incredible Unmarked's boots look and feel. Plus, their prices are incredibly fair given what they could charge.

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Archie-01 GRM Boots
Chelsea Toro Special Edition
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