Pomade is buried deep in the aesthetic canon of classic Americana, right next to straight razors and Clubman talcum powder. Near forgotten, this old-school staple is making a resurgence thanks to young barbers that value its unique combination of finish and hold. It marries the wet aesthetic of gel with the pliability of wax.
Traditional pomades are oil-based. Purists argue that styles will last longer with this class of product, but scalps be warned — oil-based pomades are notoriously harsh and take multiple washes to remove. The new trend in grooming (but also general hair wellness) is water-based pomades, which can be stripped with a single rinse and still offer a range of control. So whether you’re after a sleek side-part, or prefer it naturally matte with a touch of texture, these are the best pomades to try now.
We're not going to overwhelm you with an exhaustive list detailing 75 different hairdos. Instead, here are 22 pillar styles, simplified.