Levi’s Blue Tab is one of the most intriguing moves made by the king of American denim in a long time.
While the brand is no stranger to working with Japanese denim, the new collection offers the first permanent, readily available assortment of Japanese fabrics and Japanese manufacturing.
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Debuting in April of 2025, Blue Tab consists of small seasonal collections built around Japanese reinterpretations of twentieth-century American workwear. Notably, only a small portion of each collection is actually manufactured in Japan.
The foundation of the collection, of course, is the jeans. Blue Tab offers several of Levi’s most popular cuts, manufactured in Japan using denim from Kaihara, one of the oldest and most respected mills in the country.
Kaihara worked with the Blue Tab design team to create a new denim exclusively for the collection, aiming to replicate it as closely as possible to surviving mid-century examples.
