Until now, Period Correct has been more the manifestation of an obsession than a conventional brand. Specifically, founder Bryan Calvero’s obsession with automotive culture from the 1950s through the 1970s, along with the clothing, watches, architecture and design filling out that particular nostalgic space.
It began in 2015 as a lifestyle brand with a single boutique in Costa Mesa, California. Collaborations with brands like Porsche and Bridgestone Golf garnered a cult following that bridged automotive and fashion cultures.
Calvero has now distilled that broad, amorphous obsession into a dedicated clothing brand that gives new meaning to the brand name. With the launch of Collection 1, Period Correct is reborn (the brand’s Instagram account was even scrubbed to prove it), dedicated to producing high-quality basics that are, well, period correct.
The term “period correct” refers to any automotive part added to a vintage vehicle that was produced in the same year as the vehicle, or close enough to match the appropriate aesthetic.
In a broader context, it can refer to art, design, music or clothing from the specific year or era in question. For this relaunch, it means t-shirts and sweatshirts that match the look, fit and, most importantly, quality of the late 1960s and early 1970s.
