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Puma Hired Jay-Z to Launch First Basketball Shoe in Decades — Unveiled Today

The last time Puma was in the basketball shoe game it had a rookie Vince Carter posterizing one Dikembe Mutumbo.

The last time Puma was in the basketball shoe game, it had a rookie contract Vince Carter posterizing one Dikembe Mutumbo in a pair of Cell Origin Mids.

With the help of Jay-Z, signees and probable future top 10 NBA lottery picks Deandre Ayton, Marvin Bagley III, Zhaire Smith and Rudy Gay, for some reason, the German sportswear label is getting back into it. Named after Hall of Famer Walt “Clyde” Frazier, who wore Pumas long, long before the brand was noteworthy, the Puma Clyde Court Disrupt was unveiled at a Brooklyn launch event this morning. The shoe’s initial release is a slightly awkward yellow, black and red colorway, but its relatively quiet design gives hope for the new colorways set to be released once the 2019 NBA season begins.

The New York Times reports Jay-Z will play the role as creative director, while the three aforementioned rookies will be Puma Hoops first signature players. Bagley’s shoe deal is reportedly the largest rookie shoe contract in the history of the sport, surpassing Kevin Durant’s Nike deal.

The Puma Clyde Court Disrupt will be available October 1.

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