Uniqlo has long walked a fine line — part everyday essential icon, part cult favorite. The Japanese retailer built its empire on crisp, affordable basics, yet never stopped dropping buzzworthy collabs with the fashion world’s elite. Every so often, it nails both at once — merging timeless design with pure hype. Its latest fall collection might be the clearest, most viral proof yet.
The perks of commitment
UniqloBringing together understated design with cozy winter essentials, Uniqlo’s new ‘Wrapped by KAWS’ Winter 2025 collection marks a significant milestone in the brand’s long-running relationship with the acclaimed contemporary artist who emerged from the New York graffiti scene in the 1990s before evolving into one of contemporary art’s most recognizable figures.
Known for his distinctive cartoon-like characters featuring X-ed out eyes, KAWS has bridged the gap between street art, fine art and commercial design.
UniqloHis work has been exhibited at major institutions worldwide, and his vinyl toy figures and large-scale sculptures have become highly sought after and collectible.
While Uniqlo and KAWS have maintained a fruitful creative partnership since 2016, this release marks the first to drop since the brand officially named the Brooklyn-based artist its inaugural artist-in-residence in September 2025.
The appointment deepened a relationship that has already produced numerous successful collaborations, with KAWS now playing an integral role in developing future LifeWear products and curating art events at Uniqlo stores globally.
