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Beats Launches Its Best Noise-Canceling Headphones Yet

Available today for the same price as Bose’s QC35.

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Beats’ just-announced Studio3 Wireless headphones ($350) are an updated model of its flagship Studio Wireless over-ear headphones (which hadn’t gotten an update in three years). It’s the fourth pair of headphones to feature Apple’s W1 chip for easy Bluetooth pairing with your iPhone, Mac or iPad; the other headphones integrated with the W1 chip are Beats’s own Solo3 Wireless over-ear headphones, PowerBeats3 Wireless and BeatsX sport headphones, along with Apple’s own AirPods.

More excitingly, Beats claims that the Studio3 Wireless is its “most advanced headphone ever” largely because of its new noise-canceling technology: Pure Adaptive Noise Canceling (Pure ANC). The technology, according to the company, uses “advanced algorithms to continuously monitor your listening environment.” Essentially, the headphones hear the music you’re listening to and the outside noise simultaneously; they then adjust the noise canceling function so that the music sounds its best. I haven’t had a chance to experience the headphones, but am excited to see how the sound stacks up against other ANC headphones like the Bose QC35.

Additionally, the Studio3 Wireless headphones have a 22-hour battery life with Pure ANC turned on, and an impressive 40-hour battery life with the feature turned off. The headphones are also built with Fast Fuel technology, allowing you to get three hours of life from a 10-minute charge. As for look and fit, that’s all pretty much the same as Beats’ previous Studio headphones.

The Studio3 Wireless headphones are available online today, in a variety of colors, from Apple.

Buy Now: $350

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