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Is Apple Doing Speakers Wrong?

In a year where Amazon and Google have both gone away from smart speakers that have a 360-degree design, Apple has stuck to it with the HomePod mini. Why?

apple homepod

Apple's smart speakers, the HomePod and the HomePod mini, are different from most other smart speakers in 2020. That's because they're one of the few true 360-degree smart speakers left. Amazon and Google both dabbled in the format, but have since pointedly abandoned it. So why is Apple trucking on?

This is the first year that Amazon, since 2014, that Amazon has abandoned a 360-degree design for a directional Echo, even in a model that sports a new spherical design. The same is true with Amazon's smaller fourth-generation Echo Dot. Google's newest flagship smart speaker, the Nest Audio is also a front-firing speaker for the first time. Its biggest and best-sounding smart speaker, the Google Home Max, is a front-firer too. Only the Nest Mini, the company's smallest smart speaker, remains 360-degree smart speaker.

homepod ambiance gear patorl

So, why are Amazon and Google abandoning the 360-degree design? The simple answer is that it's not particularly practical for smart speaker purposes. Pioneered primarily by Ultimate Ears and its line of Boom portable speakers, the design proved terrific for party applications. But for everyday speakers, and wired ones in particular, it's far less convenient. It clutters up the decor and drags a wire through your living room, all for the primary advantage of delivering sound to areas of the room that no one is in.

So why is Apple continuing to make 360-degree smart speakers when they've seemingly gone out of style? For all the original HomePod's flaws, it's probably the best-sounding smart speaker thanks to its seven downward-firing tweeters, upward-firing woofer, and the a software that commands them. Using Apple's A8 processor, it uses beam-forming technology to tune itself and attempt remove distortions from its playback. It's a lot of innovation to simply abandon.

apple homepod mini

But the HomePod mini, with its cheaper innards and less powerful S5 processor, can't make use of the same self-tuning and beam-forming tricks, so why the same design? First there's the matter of consistency, but the second is that Apple may just be pretty set on wanting a HomePod mini in the center of the room so it gets more use.

The HomePod mini, like the HomePod, is designed for a greater degree of interaction than competing smart speakers which don't integrate as directly with a phone. You can use your voice to call people, send iMessages and even read you voicemail. The HomePod mini also has a feature that the HomePod lacks, and that's quick-and-easy music handoff from your iPhone. You can be listening to music on your headphones, sit down next to your HomePod mini and the music will quickly continue when you take off your headphones.

There's no doubt that Apple is doing smart speakers differently than Amazon and Google. And the HomePod and HomePod mini pack a ton of technology that other, cheaper smart speakers lack. But it's definitely interesting that Apple has continued with the 360-degree "room filling" design with the HomePod mini. And we can't wait to test it out.

The HomePod mini costs $99. It will be made available for preorder on November 6, and available for order on November 16.


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