American microbrand Collins Watch Company set up shop in 2017 with the Kickstarter launch of its Bronson timepieces, followed by a 2019 campaign for the Hyperion military/aviator-style watch. Now, the LA-based Jimmy Collins is trying his hand at a dive watch, and there's no crowdfunding involves: the watches are ready to take underwater.
The SONAR is a 39.5mm, stainless steel-cased diver powered by the Swiss-made Sellita SW200. It's got all the typical dive watch goodies: unidirectional, 120-click dive bezel, Super-LumiNova, a matching steel bracelet — though it's equipped with 300m of water resistance, which is more than enough for anything a casual diver can throw at it. Best of all, beyond the typical sober black dial option, the SONAR comes in white, blue, orange, yellow and green variants, for some Doxa-inspired diving. (The white version, which is available for pre-order now, features a completely lumed dial.)
Both black and white-dial models feature black aluminum bezels, while the more colorful models feature plain aluminum variants. Initial production runs are limited to just 20 units in each color, each of which ships with a one-year warranty for $650.
