This French Brand's New Watch Is Inspired by Surfboards

French watch brand March LA.B's latest timepiece offers 100m of water resistance and plenty of '70s panache.

bonzer automatic 41 mm
March Lab

Watch lovers who appreciate the French inclination toward elegant design will appreciate boutique brand March LA.B's range of tasteful timepieces. The company's newest watch, the Bonzer, is a 1970s-influenced, dive-style watch intended for surfing that offers an Art Deco flair in four color variations.

Housed in a 41mm steel case rated to 100m of water-resistance, the Bonzer isn't meant for serious diving, but it promises to be sufficient for water-based activities from surfing to snorkeling — and is comparable in specs to other popular dive-style watches. Powered by the robust Miyota 9015 automatic movement, it comes with other premium features such as a domed sapphire crystal. The watch's name references surfboards from the 1970s made by Duncan and Malcolm Campbell.

Of the four variations available in total, two feature a dark green hue for either the dial or aluminum bezel — and although this is a trendy color for watches at the moment, it should be noted that it's been March LA.B.'s signature for some time now. Each model has a price of around $1,405 on a strap or $1,580 on a three-link steel bracelet.

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