WILBUR's Launch Edition Watch is Like a Concept Car For Your Wrist

Limited to just 250 pieces, this is a rare chance to pick up a piece of wearable art.

wilbur watch co
Wilbur Watch Co

Born from the mind of designer Jason Wilbur, WILBUR is obsessed with thinking outside of the box, creating watches that defy industry convention and, frankly, are as radical as concept cars or futuristic machines. The Automatic Launch Edition watch is one such motoring-inspired option from WILBUR, using its radical "exo-skeleton" design to display all of the timepiece's structural elements. This design choice accentuates the 3D space-frame chassis structure, including the "floating" chapter ring and the automatic movement "suspended" deep within the case. Sitting at a sizable 44mm, it's clear this watch is as much a statement-making sculptural piece as it is a literal tracker of time. Rounded out by the AR-coated sapphire crystal front and back (the latter of which touts the Launch Edition's "Designed in California" roots) and it's clear Jason Wilbur is using his eponymous label to help push the wider watch conversation into the future.

Price: $2,700

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