Seiko’s Affordable New Bombshell Watch Is Awesome and It’s Coming Stateside

Three awesome new automatic Presage watches reference the design of vintage chronographs, but they’re far less expensive.


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Feast your eyes on these delicious-looking new automatic watches from Seiko — that were first announced in Japan only, but which now appear to be coming stateside as well. They’re affordable at around $825, and they’re meant to reference the designs of notable chronographs the brand made back in 1964. They might not actually be chronographs, but it doesn’t matter because they look great.

Seiko divides a certain mid-range (though, typically affordable) tier of its offerings into sporty Prospex and formally styled Presage models. The rotating bezel and bold dial elements make these Presage models, however, feel sportier than almost anything in the collection. They are, in fact, time-and-date versions of the Presage chronograph announced late last year, but they look a lot closer to the actual 1964 chronograph which had a single pusher at 2 o’clock and no subdials. Measuring only up to one minute, it was Japan’s first chronograph wristwatch. With simple three-hand movements they cost a fraction of the price of their more complicated modern cousins.

Available in three dial colors and featuring a 41.3mm-wide steel case as well as a sapphire crystal, the new Presage SPB watches (SARX in Japan) are powered by the Seiko 6R35 automatic movement with a 70-hour power reserve. They’ll be available for the Japanese market on Feb 21, but Seiko’s international site says March 2020. Each variant is limited to 1,964 examples and has a USD price of $825.

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