Love Sega Video Games? Love Seiko Watches? Then Check This Out

Japanese video game developer Sega is celebrating its 60th anniversary this year and partnering with Seiko to mark the occasion.


Editor’s Note: Watches & Wonders (formerly SIHH) has moved online and Baselworld 2020 is canceled, but that hasn’t stopped watch brands large and small from debuting their new wares. Stay on top of this year’s best new watch releases here.

The Japanese video game developer Sega is celebrating its 60th anniversary this year and partnering with compatriot watchmaker Seiko to mark the occasion. Sega’s name and logo alone should ring a nostalgic bell especially for those who played its video game consoles in the 1980s, and that logo is emblazoned on the dials of two new limited edition chronograph watches.

Joining a (keychain-sized) new 8-bit portable gaming console and a host of other 60th anniversary Sega merch, the Seiko chronograph watches come in two colors, each with blue highlights to match the Sega logo. Both watches measure a comfortable 38.5mm wide and measure only 9.6mm thick in a steel case that’s water-resistant to 100m — one in an all-silver color scheme and the other in all black with contrasting subdials. Meant for video game fans rather than mechanical watch enthusiasts, the watches are powered by quartz movements.

Intended for the Japanese market, the watches are available from Sega for preorder now with availability expected for the end of August 2020. The silver model is limited to 800 examples with a price of around $400 while the black-coated version, of which only 400 pieces will be made, will be available at a price of $435 each.

Learn More: Here

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