Swiss watch brands have a secret.
Although they all carry a “Swiss Made” label on their dials, that doesn’t mean you’re getting an entirely Swiss product. The label requires only 60 percent of a watch’s manufacturing costs to come from Switzerland, with most brands getting the other 40 percent of parts from China.
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Yet, despite the fact that China has long been a key production partner to many Swiss brands, the country has a reputation among the public for putting out cheap watches.
French-Chinese watchmaker Atelier Wen sought to change this perception when it launched in 2018. The brand’s stated goal is to raise the profile of Chinese-made watches, bringing the true craftsmanship of China’s watch industry out of the shadows and putting it on full display in front of collectors.



