I don’t work for a luxury watch company, but I imagine it’s both a blessing and a curse to have your brand so tightly associated with one particular watch.
On the one hand, watches like the JLC Reverso and AP Royal Oak carry such strong reputations that even non-watch fans recognize them. On the other hand, these horological titans leave entire catalogs in their shadows.

Perhaps no brand knows this struggle more than Blancpain. The highly revered Swiss watchmaker, founded in 1753 and now under the careful stewardship of the Swatch Group, is known even to many “watch people” exclusively for the Fifty Fathoms.
Effectively inventing the dive watch and staying at the top of the category is an admirable accomplishment, but the heritage Swiss watchmaker — the world’s oldest — has an enormous catalog of equally impressive offerings.
There is no better example, or one further removed from the Fifty Fathoms, than the Villeret Quantième Complet. This automatic calendar-moonphase uses classical design elements like Roman numeral hour markers, leaf hands and a crescent-shaped moonphase window.







